I am currently running an Anime Site with CPMStar, currently its stats are as follows. Do you think I should change network or stick with CPMStar? If so what network would you recommend? Report for Apr 01, 2014 - Apr 30, 2014 Impressions | CTR | Clicks|eCPM|Estimated Revenue 3,735,117|0.42 %|15,539|$0.15|$569.98 Thanks in advance. Best Regards, Hotkicker
It's pretty decent, but not great. You would, in all possibilities, be earning better with Adversal, PremiumCPM, CPMFun or Fidelity Media if your site gets accepted in any of the four.
As said, good but not great. However in a case like this you should really consider what your end goal is. If you're with a reliable, tested ad server, you might want to think about staying with them instead of jumping around and having problems with the others. That said, it's never too complicated to come back to what you were using before, so jump around and just see what works best for you. Go with one of the bigger ones.
A lot of the answer as far as $0.15 being a good/bad eCPM is fully dependent on factors such as how many ads you have per page, and where your traffic is from (what countries). So if you can provide that, it will give a much better idea as far as how good the eCPM is for the traffic you are monetizing.
One more reply... It is important to know that the height of the CPM depends on the country. In some countries, it is a good price, and for countries of the TIER1 this is a low price.
Your stats say that you spent almost 4M impressions and earned just $569,98. Ad4CPA pays $0.35 for good countries and $0.15 for the rest of the World. If you have such a big number of impressions you can earn much more with us. Just calculate by yourself and see.