I'd say it can work if you're selling 1 or 2 products. It's sort of like a showcase design. If you're selling a bunch of things, it won't work.
Web 2.0 design works great for single services, or for a very specific type of product sale (one-product a day super-deal sites, for example). If you're selling 50 products, though, I would say go with something a bit more traditional.
basics are ok. though you have to add tons of things and have to change plenty of things. e.g I do not find a side bar where you would put your categories , search , etc. etc. though yes, design can fit to a sell site because of its color combination.