You gotta love Honda's viral campaigns, they're always innovative! Didn't there old game have some sort of timer? I bet people went nuts trying to get the shortest time as it meant winning a car!!
I really liked it, but I found it to be pretty slow when running it which was a downer. They also did that one where it was a domino type contraption that involved no CGI I think which was really cool a few years ago. I should try and find that.