I know as a site owner, well I am learning anyway, that backlinks that are relevant are great and even non relevants dont hurt. These help my rankings. Do more people click on organic then ppc too? Can google really give me numbers monthly of how many people are typing in certain keywords? Seriously? How can I check them too keep them honest?
thanks for the reply indy. Just signed yesterday. I dont know if I posted my question right. Do they have stats for how many people type in a certain word monthly. Like auto repair tri cities washington
I will also advice you to paste Google Analytics (Completely Free World Class Analytic service) code into your home page. It's very simple. Research for your optimal keywords from Analytics report from which traffic is coming, analyze your content and then rearrange your SEO campaigns.
the adwords keyword tool gives you rough numbers... keep in mind they are rough. And yes, MOST people click on organic listings. Almost half of people don't even LOOK at the PPC results.