Hi all, I am trying for the first time to create a landing page. I've chosen a niche group of my keywords - French to English translation and I want to ask what do you think about this landing page: http://translationspoint.com/french2english.php Thanks!
Not bad, but you need something to entice them into giving out their personal information. (More then just your offer of translation services). Maybe do a top 10 common translations .pdf and give them the link via email after they sign up.
the setup look fine but there is no eye catching messaging point. I think your conversion rate will be extremely low. Point a louder call to action on the page and see if you can spice up the form area. Also remove translate from, and translate to, since this a dedicated French to English landing page
You are right it is low. I've changed the design of the form (please let me know what do you think) I am not sure what you mean by louder action on the page. Is it not clear that they should fill in the request form? By the way robdogg.com/ is not working for me. Thanks!
You need a better "call to action". Try some headlines, or testimonials. Try offering something for free. Prove that you are an expert in your field. Currently, there is nothing on the page that entices me to fill out the form.
Also, make the flags on the top left corner click able. When you click on French, the page should be in French language and other way around.
Just my 2cents, may count for nothing. 1) Make the corners rounder at the top - read somewhere it helps. 2) Put an image of a female smiling, preferably with a French look and looking pleasant but yet not slutty (instead of that hand holding the globe) 3) Put your form above the fold! - probably your BIGGEST flaw in your landing page.. if they can't see it, they won't fill it. 4) Stronger call to action - mentioned before, but worth another mention. "Please use the form below to get a quote." You dont want to come across as 'begging' (i know you're not..), but you would want to say something like "Simply fill in the form before for an instant quote - no obligations". 5) Move the freeline (mentioned by PPC Coach) - Give away something for free for signing up, say, top 100 English - French translations. 6) Links back to your homepage - instead of just 1 at the top Yeah just some stuff off the top of my head. I'm no landing page expert either so take it with a pinch of salt.
I took another glance, and I think you should play up this key in your sales pitch... Our prices are very competitive compared to the market. Tell me more about this. This is what sets you apart from the rest. Play this up in your pitch. Make it stand out more. Also, see if you can get some of your past clients (assuming this isn't brand new) and get them to write a testimonial and add them to your website. One other thing that occured to me. Make sure that your keywords are extremely targeted (assuming you are using AdWords). I could see you getting a lot of worthless traffic from AdWords from people who are not looking for your services but instead something like babelfish (http://babelfish.yahoo.com/). Just be careful and monitor your conversions using Google analytics or something.
WIIF (whats in it for me) copywriting rule should apply. the website visitor should have enough reason to give you his/her email address. the benefit he/she recieves need to be strong enough. in my opinion, asking for a quote isnt strong enough a benefit for one to hand over his email address to you especially in this world of spam. what i would suggest, create a free tips sheet to give away to your website visitors, something like "Insider secrets most translators don't want you to know" play the curiosity factor and you'll have a winner. by the way, you do not have to create the tip sheet or report yourself. you can have it ghostwritten. i hope this helps.
I'm going to tell you the truth. It is terrible, dechenlau is right it needs a more attractive custom tempate design
Right - perhaps a better template and nicer graphics. The French woman isn't a bad idea, or at least something more aesthetically appealing. The biggest two flaws I see, however, are the lack of big, bold headlines and the lack of a free incentive. It's important to collect email addresses for your mailing list, because visitors who pass you up today might buy tomorrow if you remind them you're there. Here's something I would definitely try to sell if I were you. I'm assuming you're offering these translations so that people can market their wares in French-speaking countries. You're probably competing against: 1. Free language translator plugins (such as those for the Joomla! CMS) 2. Foreign workers on the cheap via freelance sites like Scriptlance 3. Not to mention others that offer a similar service As a webmaster, I've found that both the free language plugins and the cheap foreign workers can leave you wanting -- sometimes even wasting your efforts because their translations are choppy and leave the impression that you are a foreign site. Thus, I would definitely make it a point that your translations flow smoothly so customers don't leave the site -- equaling higher conversion rates. Sorry for the long-winded response; just a thought. Anyone else want to weigh in on that? ** EDIT ** I'm editing this to clarify the last point I made because after review it seemed a tad ambiguous to me. By saying that you should make it a point that your translations flow smoothly, I mean that you should point out to your landing page visitors that their website text will sound naturally French, which will result in higher conversions for them. Good luck!
Your landing page is missing strong marketing sentence. You should probably makes some coloring corrections too.
Thanks guys this is really valuable information. Some question: My target visitors are companies who need professional translation from French to English - so I assume they know what they need and therefore I try to focus on them to ask for a quote. Free something may be a good idea, but I am afraid it will divert the focus from the quote form. Am I right? I've added the girl (nice one...) and changed some text, but I know it is not there yet
Its looking better but the text is dull and boring... dumb it up, and get your message across is 10 seconds or less. There seems to be lots of reading involved and 99% of your audience really isn't going to do more than just glance at the page. Use bullet points and let people know in BOLD what they should be doing and why
Its better, i feel like it missing something have you considered a better header or adding some different colors
Looking good at the mo but I cant see the transitions so can't comment on the improvements. What I would say is get someone to redo the whole copy. It's a little choppy in places and doesn't really go anywhere which will definately deter business customers. Make it tighter, more consise, these guys only like the high level information so give it to them. They do'nt care about how you do the translation. They just want to know how long you've been doing it, who you've worked for and if you're the best for the money they can afford. Bullet point your strengths in the first paragraph. Text to black, grey makes it look faded and a bit wishy washy. Some text alongside the girl with your biggest selling point. I hope my opinion form a customer perspective helps.