Hi! Please help me, I'm managing a few accounts for a client at work, some of which use the Display Network rather than search. The client is asking now whether they can have information on exactly where their ads are showing, not just the sites they serve (eg. if I tell them their ad showed on Guardian.co.uk 800 times, they ask which specific articles people were looking at when the ad was served) I've had a look and can't find whether this can be done, does anyone know if there is any way i can do this? and if so, how?? Thank you! Charlotte xxx
The database which tracks user sessions on the landing page - whoever controls this can extract the "Referrer URL" - the URL from which the user arrived to the landing page. (Can be often extracted from "User Agent string") This data is more granular and will mostly include the specific page. If the referrer URL contains "doubleclick..." then look for a parameter that looks like a URL , something like "...&url=http://www." This is because DoubleClick is a network that was acquired by Google back in 2007. Perhaps you can get it through Google Analytics as well, still I think the exact Referrer URLs there will be shown only for some percentage of the entries (landing page's sessions). Once you have that data - it can help you optimize. Good Luck