Is there any difference between SMM and SMO?

Discussion in 'Search Engine Optimization' started by Jonesseo, Aug 30, 2010.

  1. #1
    Hi Friends,

    Still getting confusion about these terminologies and how it helps for a website.

    Waiting for your response.
    Thanks & Regards
    Jones
     
    Jonesseo, Aug 30, 2010 IP
  2. jagan123

    jagan123 Active Member

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    #2
    SMM - Social Media Marketing. e.g. Facebook ads, tweets etc.
    SMO - Social Media Optimization. e.g. Working on seo articles and submission of web2.0 content to the social sites like digg, stumbleupon, reditt etc.

    Thia is how I understood it. Would love if some expert DP member can confirm.
     
    jagan123, Aug 30, 2010 IP
  3. website-design-seo

    website-design-seo Peon

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    #3
    Dear All,

    I am a SEO executive (fresher) wants to know: What is the major difference between Social Media Marketing and Social Media Optimization. So, please suggest me regarding this.

    Thanks.
     
    website-design-seo, Jan 6, 2011 IP
  4. nomadic

    nomadic Peon

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    #4
    Not big difference brother. They are exactly same in its nature. SMO as on-page changes to a website that make the content and message are more compatible with social media sites, and SMM as techniques for actively increasing awareness of a website through participation in social media communities and services.
     
    nomadic, Jan 6, 2011 IP
  5. Sara09

    Sara09 Peon

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    #5
    SMO and SMM are different from each other, even though both use the same platform, i.e Social Media.Social media optimization is the optimization process for websites to make them social media friendly whereas social media marketing is all about generating traffic, leads and revenues.
     
    Sara09, Jan 6, 2011 IP
  6. anderson1234

    anderson1234 Peon

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    #6
    Yes... I do agree with this post!
     
    anderson1234, Jan 6, 2011 IP
  7. designyoursite

    designyoursite Peon

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    #7
    i agree with anderson point helps for promotional activity
     
    designyoursite, Jan 6, 2011 IP
  8. flanagan

    flanagan Banned

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    #8
    SEO is Search Engine Optimization and SEM Search Engine Marketting
     
    flanagan, Jan 6, 2011 IP
  9. Codafly

    Codafly Peon

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    #9
    Good answer in this topic... a good SEM = SEO + SEA + SMO
    SMM it's the whole strategy with SM
     
    Codafly, Jan 6, 2011 IP
  10. bigapplecard

    bigapplecard Member

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    #10
    What is Difference between SMO and SMM
     
    bigapplecard, Mar 8, 2011 IP
  11. Mark Kate

    Mark Kate Member

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    #11
    social media optimization is a way with the help of which you can gain alot of profits while social media marketing is a way by which you market your services by innovative skills and techniques
     
    Mark Kate, Mar 9, 2011 IP
  12. jhnbrwn

    jhnbrwn Peon

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    #12
    Social Media Marketing (SMM) is a form of internet marketing which seeks to achieve branding and marketing communication goals through the participation in various social media networks such as MySpace, Facebook, Bebo, YouTube, Dailymotion, Hi5 etc
    while Social media optimization (SMO) is all of the SEO practices on Social networks mentioned above.
    SMM focuses on introducing a product, advertising for that products. thus implementing the best marketing strategy while SMO focuses on improving the page ranking of ya site over the social network. platform for both the activities is same i.e over social networks.
     
    jhnbrwn, Mar 10, 2011 IP
  13. pixelbob

    pixelbob Peon

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    #13
    SMO is a process optimizing your website to be easily spread to social media site. You can do this by adding it to digg or to delicious. While SMM is a process of creating and distributing of a content by the use of social web via viral marketing.
     
    pixelbob, Mar 10, 2011 IP
  14. Excel 8

    Excel 8 Guest

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    #14
    I haven't tried SMM but I have idea how its done, I've been doing SMO ( organic ) its very competitive not sure in SMM if its the same.
     
    Excel 8, Mar 10, 2011 IP
  15. ponsankari

    ponsankari Peon

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    #15
    SMO and SMM are the popular two concepts in the web marketing industry. SMO would be an organic method than relying over Pay per Clicks, as this method acts as a carrier of website's performance. SMM would be an efficient and cost-effective method to push an idea through the social media, while SMO maximizes the visitors to your business site.
     
    ponsankari, Mar 10, 2011 IP
  16. schatzman

    schatzman Peon

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    #16
    The difference between Social media optimization and social media marketing are that SMO refers to on-page modifications (on your website) while SMM refers to activities that take place outside of your website (on other websites).
     
    schatzman, Mar 10, 2011 IP
  17. webmaster2021

    webmaster2021 Peon

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    #17
    SMO and SMM is a part of Internet Marketing and sub part of SEO.

    SMO full form is Social Media Optimization and in this part we use social media marketing sites for promoting our website like Facebook, Twitter, Linkedin and many more!

    SMM full form is Social Media Marketing and in this part we do paid adverting for promoting our website and for this we use facebook, Google Adwords, Adsense. etc.
     
    webmaster2021, Mar 10, 2011 IP
  18. Tessa_86

    Tessa_86 Peon

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    #18
    SMO - Social media optimization is the process of optimizing your website to make it visible on social media sites. It includes,
    * Creating your company profile on these sites.
    * Proving the links to this profiles from all pages of your website ( probably in upper right corner )
    * Providing FB Like and Tweet plug-in's in your website

    SMM - It involves the process of marketing via social media sites. Here, you have to interact with the social as a person and suggest your products/services there.
     
    Tessa_86, Mar 10, 2011 IP
  19. ayushi infotech

    ayushi infotech Peon

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    #19
    SEM means....
     
    ayushi infotech, Mar 10, 2011 IP
  20. stephenparker

    stephenparker Peon

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    #20
    SMO is a set of methods for generating publicity through social media, online communities and community websites. The focus is on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful .

    SMM: Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer services:cool:
     
    stephenparker, Mar 10, 2011 IP