Sorry, I didn’t make myself clear. I’ll start from the beginning. About 3 months ago I started a site that is very specific to my niche. The targeted keywords to my niche only produces 6000 searches a month according to Google’s keyword tool for exact match for local search. The title for my homepage was made for keywords (my mistake) and does not look attractive for potential customers. I am ranking in the top 5 positions for 15 keywords, and 5 of them are at number 1 position. So there are 6000 impressions for my site a month, but I’m only getting about 100 views to my site in a month. There is a reason why the other 5900 searchers are not clicking on my site. I don’t want to change my title now as that will mess up my rankings, so I have decided to try PPC. I have used PPC on another website, but that was managed by a PPC agency, so I am not familiar with it. I would hire someone to do my PPC, but I want to make sure my product converts into a sale first. I have started a new PPC campaign to do some testing with. I have a £75.00 coupon that was sent to my home. Now I have added 1 keyword which was automatically set to £3.39 max CPC, so I’m assuming the current number 1 position pays £3.38 per click, but I would like a way of knowing how much number 2 and 3 position pay per click.
Not everybody will click your listing, even if you do show up in the first position. Your listing is your ad so if it doesn't attract, it won't get clicked. You want more clicks, you'll need to change your title and description tags to make it more attractive. Sure, you risk losing some rank but I think you have to try. Getting the clicks is just as important, more so in fact. Then, getting the sale is. If you change your sales message to satisfy a search engine but reduce your conversion rate, that's not good. Always maximize for higher conversions first. > Now I have added 1 keyword which was automatically set to £3.39 max CPC, so I’m assuming the current number 1 position pays £3.38 per click, but I would like a way of knowing how much number 2 and 3 position pay per click. Wrong. That's your bid, not what you'd actually pay. It's based on your quality. Improve it and your bid can be reduced to maintain your position. It's quite possible the top position pays half or even less if they have high quality. There's no way to know for sure what the top position pays, much less the second or third. PPC is very dynamic. That's why the keyword tool is an estimate only, a guide, based on typical quality.