Can anyone link me to a tutorial? I am not just talking about PPC (though I suspect the two are related). What I'm looking to do is figure out which key words a competing website is optimized for?
If they dont have meta kewords, try to check their target KW using baclinkwatch. Although backlinkwatch shows primarily the BLs of a site, it also show what KWs was use.
You can also subscribe to SpyFU if you want to see your competitor's keywords or you can try SEODigger.