I'm sure it differs greatly depending upon a number of factors like what forms of advertising one uses on their site, but is there a general rule of thumb for figuring out how much one can pull in from advertising/month just by looking at how many unique visitors one gets a month?
Frankly speaking,its very difficult to give the correct answer for this. This is due to the ads network using dynamic pricing method which mean that if you earn $10/CPM this month but next month the CPM is not $10 and it maybe lower or higher depend on the budget set by the advertiser.
If it is ad income, check http://www.cubestat.com/ ; when income is traffic/ads it is quite precise in my experience.
Conversion ratings will vary, prices on products vary (assuming there are even products), and there are just too many factors really involved for it to be very accurate at all. You really won't know unless the owner tells you.