I'm basically dealing with neem related products, i heard that the upcoming Panda update gives more importance to Google + page, can anyone explain me exactly how it will improve my search engine rankings and also increase customer base.
Although G+ isn't as popular as Facebook and Twitter (yet), Google is putting more importance on the pages. I think it would be beneficial to start one, if you have the time.
Certainly, when you follow G's rules (including using their products) you will increase your rankings. For example, if you have a G+ Local listing, and get positive reviews, it'll surely increase your ranking and visits.
Starting a page is better than not starting the page. Plus it gives some beneficial add ons to your google ranking.
I think you should have a plus 1 page because even though It's not half the beast that Facebook is and in my opinion, will probably never get the kind of usage FaceBook gets but I think it will turn out to be a good social networking site in the future. And I'm sure Big G will find a way to make it essential to have a + page in the future anyway.
adding +1 buttons to your product pages makes it easy for your customers to recommend the products they love on your site with a single click.
yes of course Google+ is one of the SEO which help us to increase our traffic and also can get more publicity by using Google+.
yes there is a benefit for having a account in Google+ because it also helps to increase traffic to your site and can get new friends to us from Google+.