Having read a number of threads over the past weeks I get the feeling that the actual written ad placed has a lot to do with your positioning, possibly even more than your bid. Is that true? If so how can I check the relevance\scoring of my ad? Thanks
Ad copy plays a big role in your placement and CPC for a number of reasons. As to detemining your exact quality score, Google does not disclose that number
Well we can't say for sure but it seems logical that they would look to see if the keywords the user is searching for are included in your ad text. Since creating more focussed ads I've found my spending per click decreasing and my placement going up. My overall spending has risen too though, because there are more people clicking on my ad, but of course this means more customers too.
Yup, but Google specifically says it will give better placement to more relevant ads, enhancing your placement even further.
I don't think Google looks into the copy that much. It looks at the CTR and conversion rate. So if you write compelling ad content, combined with a great landing page you will get high CTR and high conversion. Those are the ads Google likes to see at the top.
I actually think you want to give the user the most info you can on your ad so if they wont like the site they wont click.... you dont want clicks that will ALT F4 or back button on your site.
Yes, google don't look the ads text - the only thing that they look is if the ad is approved or not at their editorial rules. they do use CTR for better placing. But they do not care about conversion rate - this is your problem - not their problem. So create weekly reports and keep removing your bad ROI text ads - you must allways have at least 2 different ads to make this working.
The good ads were tested first. Run several ads, each different, and see which pulls best. With any advertising, be it ezine, email, adwords... Test constantly different ads for the best. A lot of people who become affiliates use the ads given out by the affiliate company. Don't....cookie cutter ads get pushed down and out by google. The Iowa Dawg
My testing indicates that keywords in the headlines and body do indeed effect impressions and placement, just like SEO on a page - Google loves this stuff. So look at your keywords and make sure you write ads that use those terms as often as makes legit sense - don't write nonsense just to get the keywords in. Oh, and make sure it's compelling reading too! Placement is also effected by Googles CTR with your ads - they don't like free impressions either.
Keywords in the title/ad copy tend to increase CTR...and a better CTR in conjunction with the right bid leads to better placement. Just having the keywords in the ad won't better your position unless people are clicking on the ad.