Every time I use the word "classifieds" with my ads (in titles) I get plenty of clicks, but I see very few conversions. When I remove "classifieds" and phrase my ads some other way I get fewer clicks, but they seem to be all real / quality ones as I begin to see a correlation between clicks and conversions. The thing is I don't see Bing Ads reimbursing me for those useless clicks (when "classifieds" is present), so their systems assumes they are all real. Then the question I have is who is clicking my ads and why if they have no interest in taking action?