Hello All the Great People at Digital Point, I would appreciate some feedback. I need to know when you hit the following site: http://www.scootek.co.uk/ Is it obvious that it's an IT Support and Computer Repair Site or do is your first impression something else. I have tried to obvious but if it's not then I need to know. What would you do to make it even more obvious? Genuine feedback would really be appreciated. Thank you.
My impression was that this has something to do with scooters, the logo, the image of the scooter. I scrolled down, yup this website is about scooters. Than when i started reading i realized that this has nothing to do with scooters but its Computer Repair Site. But i like the design a lot but the logo, and the image of the scooter need to go. Maybe if you want to make a reference to a scooter, instead of the scooter image, add image of laptop or PC monitor with image of scooter on it. But you must change the logo.
I agree with Pmcheck on the logo, top left corner and the image of a scooter really doesn't fit the theme of the computer repair service. Reading your content, I am rethinking this because I am here in the US, are you going to be riding on a scooter with house calls to be quick and fast? Need help right now! We can get to anywhere in London within 60 minutes. Fastest in London. If so, perhaps this would fit.
Thanks Guys. Yes, the name comes from the merger of the words Scooter and Technology, Scootek. Maggie2009, you are right, we are all on Scooters to provide rapid response computer support. I personally like the logo and I wanted make something different from the thousands of sites with computer images splashed all over. That's why I wrote in big bold letters "IT Support" so unless they were extremley blind or spent less than 5 seconds on the site, then they won't miss it. I like the logo. Maybe I am wrong, but the name and logo is short sweet and memorable. However, I will try and change the big image to one of a computer. So that it hit's the person landing on the site that it is about computers. Sometimes I hate following the herd, I suppose, it's also sometimes necessary. Thank you for you feedback.
Maybe you can keep the image of a scooter, take a good photo of your scooter if tis branded with Scootek vinyl. Also have you considered placing a tag line next to the logo, since many people that visit a new website for the first time the first thing they see is the logo and the tag line, and your tag line would describe exactly what you do in a catchy way. That way you wont have to change the logo nor the image of the scooter. Anyway the web site is perfect and since most of the traffic you are going to get will be targeted you don't have much to worry. Check the photo to see what i was thinking.
Thanks pmcheck. I agree with you. Most of the customers are targeted. Only reason I am a bit concerned is because this is the first time we are targeting residential home customers. So, I didn't want the site to lose people. We are looking to brand all the Vespa's. I think the tagline bit is a very good idea. I like the way you have been able to itegrate the logo with the main picture, I like. I have tried using PC and windows images see below. And for me it just doesn't want work. Although, it might make it obvious to some people. On seperate note. What do you do?
Yeah you are right the Windows image doesn't work, with it the website looses its identity. The main difference how i reviewed the website the first time i opened it and the perception i had, compared to a targeted customer is two different things. I didnt know what i should expect since i didnt read your complete comment i read up to the link opened the web site than read the rest of the comment, but a targeted audience will know right away what the web site is about, so i doubt you will lose customers because of that. Since your website is very user friendly and the design is up to date it has the so "important" 2.0 feel, the customers will have the confidence in you.
Here's my 2¢ worth, "Scootek's coming to a PC near You" next to the logo, is a very nice touch and definitely sends a distinct message to the readers. The windows graphic doesn't look as nice as the scooter image. Best Wishes to you Scootek!
Thanks Maggie. Your 2c counts. amcheck has been really helpful. I agree with both of you a tag line or caption will help. However, I am not sure if "Scootek's coming to a PC near You" is the right one. Another I thought of is “Fast, Efficient, Computer Repair and Supportâ€, but again I am not sure if it's right. I am not that creative, a bit better than the average. I am going to put up a thread to see what captions people can come up with, and then have a vote on the best.
I would try to place a scooter logo on a computer and place a nut a bolt in a viable position to make an impression that this site relates something to repairs. But,you need to emphasize on the computer rather than on the scooter in the image placed.
Then the differentiating factor is lost. Most people landing on the site would be targeted. And it says computers everywhere on the site. You have to spend less than 5 seconds on teh site to miss it.
That's not bad. It will be added to my list. I have thread going here about Tag Lines. I asking people to suggest tag lines for the site. Thanks.
It appears you've made some changes since the initial post. I liked the idea of "coming to a pc near you", as it made you sound more like a mobile computer repair person who would visit the person's location to fix things. On that same note though, if I didn't KNOW FOR SURE that this is what you were doing I may not "get it". There are a few very minor suggestions I would make listed below that I hope are helpful to you in some way. 1.) Add the tag line back to the top. It gave your website a bit more personality. 2.) Change the wording of "IT Support" to something a bit more descriptive. For example, if you do mobile IT Support say something to this effect and go on to be VERY BLUNT about what you are offering. 3.) This one is minor and it's a personal preference that I have (some will agree and some may not), but when I visit a website I like the links to be BLATANTLY OBVIOUS and in a situation where you have a roll-over css text effect or javascript image effect it's very important to be able to READ the content. The bright yellow that you have in your roll-over text at the top is a tad hard to read. The information on the left should NOT use darker red headlines, due to the fact that you have a TON of red around this area, so they won't stand out. And my last suggestion about text would be that you appear to have links below that look like normal underlined text. You may or may not take all of my suggestions, but I hope that some of them have helped. Oh, I also wanted to mention that unlike some others.... I love the scooter. Jeffrey S. Wyrick
Helllo Jeffrey, All your points are valid. The tag line will be on soon. However, I need to clarify something. We are not just a mobile service and our primary focus is businesses. We differentiate our selves in the sense that we are the only company in London to be able to very very fast response times to businesses because all our computer engineers are on scooters/motorbikes. In a very crowded market ontop the online world is even more crowded, we wanted to be diffrent and memorable and I think we have achieved that to some extent. Regarding your three points; 1) defintely, 2) Yes agree, but it only change when I can think of something a bit more descriptive 3) Don't agree with all of it. I don't see this part as a huge issue.
To answer your main question, NO it wasn't obvious. I got the point after a few seconds of scanning but some users may well have clicked and bounced in that time?
I get the feeling it has to do more with scooters than IT help. Maybe the main image should be computer related? Your logo can remain a scooter but I would say that's not the main thing to pitch about your service. Customers aren't going to hire you because you ride a scooter, they are going to hire you because you are good at IT stuff.