Is The Sales Letter Dead? - How Do You Feel About Them?

Discussion in 'General Marketing' started by markament, May 4, 2010.

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What Do You Normally Do When You Come to A Long Sales Letter?

  1. Close the site immediately

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  2. Scan the headlines quickly

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  3. Look to see how much the product costs

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  4. Start reading from the beginning

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  1. #1
    I think I saw my first long winded sales letter on the internet back in 2005 or so. You know the kind that starts out something like:

    "Dear Friend,

    Are you pulling your hair out trying to make money? If so read this letter because I'm going to tell you a million ways you can make money online and save your hair too......bla, bla, bla"

    and continues on and on for pages that usually lead to a "buy now" button.

    It's true that I've bought a fair number of products on pages like this.

    But now whenever I come to a site with this kind of sales copy, I almost always immediately close it.

    It seems I've become allergic to that kind of sales letter.
    I'm guessing that I'm not the only one who feels that way. It makes me wonder if the sales letter is dying out on the internet.


    What's your experience?
    Do you still read them?

    And, do you know of any marketers that are using alternative methods successfully?
     
    markament, May 4, 2010 IP
  2. Anic21

    Anic21 Greenhorn

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    #2
    No way. I didnt read that lengthy sales letter. Just read headlines and ofcourse coast.
     
    Anic21, May 4, 2010 IP