SEO is highly effective in increasing sales. Important search terms entered by buyers are usually used by SEO professionals to optimize the content on websites. These include Review, Comparison, Compare, Best, Coupon, Promo Code, Cheap, Buy, Discount Code etc. Users read descriptions that help them understand products better. The descriptions are written with these keywords to help users find them out. The Google Product Search helps customers trace products, ones posted with reviews. Posting optimized content on the Search feature makes it even easier to trace, understand and review them, to take a final decision on the purchase.