SEO Improvement Advise Please It was suggested to be to change my directory structor from this: widgets.com/ingredients.php widgets.com/reviews.php widgets.com/contact.php to this: widgets.com/ingredients/ widgets.com/reviews/ widgets.com/contact/ Is this suppose to make them more search engine friendly and overall professional?? Then update .htaccess to have: RewriteRule ^([^/\.]+)/?$ $1.php [L] Thoughts?
As long as the URL includes your related KWs, smth like widgets.com/ingredients/(.php), instead of some pointless and long session ID like widgets.com/dfsfdfgdhjh56fsdfdsf4543/, it does not matter in regard of SEO if the URL ends as a directory or with .php / .html
You don't need to change your URL structure as its could effect on your over all rating in search insist try improve your page quality, writing, Navigation etc.
I don't know if google actually looks at the difference between / and .php, but as abraxas mentioned above, the exact keywords in url are important. But your structure: widgets.com/ingredients/ widgets.com/reviews/ widgets.com/contact/ ingredients, reviews, and contact can act as a categorization system so if you want to expand your website, you can classify things into those subfolders with more relevance.
When it comes to choosing a good URL it’s all about usability; if it’s good for users, it’s good for search engines. That’s why you should use keywords instead of random words and numbers. Don’t make your subfolders too deep and use them over subdomains (unless you have two non-related products or services). If you want to split words, always use hyphens in your URL instead of underscores or plus-signs. And when it comes to dynamic URLs; Google can still read and index them. Source: EnvatoTuts I've googled some of the technology integrations but that is all I've got.
There was an old trick that everybody followed after; ending URL's with .html, even dynamic pages. But I didn't know it actually used to do anything.
Click through rates from SERPs are one of the important signals used in rankings. Having .html at the end of a document is still a part of our collective web-psyche as one of the indicators of a trusted and long-lived resource, and this increases CTRs. Thanks for your advice.