Is ranking very important to a webiste?

Discussion in 'General Marketing' started by alvin1972, Nov 15, 2009.

  1. #1
    I start to see a lot of member here asking for ranking stuffs and I just wonder is ranking something that very important to a website? Any comments? Thanks
     
    alvin1972, Nov 15, 2009 IP
  2. jasontn

    jasontn Well-Known Member

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    #2
    My job site ranks between 2 and 4 for "jobs in my Area" which is a big search term but only gets 40 dollars a month in ad revenue (and around 50 daily visitors). Which is fine and helps pay the web hosting bills for my 5 sites. However, based on the Google and wordtracker keyword tools my site should get 5 times more people (and that's with 10 percent of searchers clicking on the site).

    Ranking is important but often the keyword tools underestimate the actual visitors looking for a keyphrase.
     
    jasontn, Nov 15, 2009 IP
  3. iwillguide

    iwillguide Peon

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    #3
    hi
    ranking is important to get free traffic from search engines but some people dont bcoz they use alternate advertising sources to get traffic such as pay per click ,banner advertising etc
     
    iwillguide, Nov 15, 2009 IP
  4. rukn2002

    rukn2002 Peon

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    #4
    Ya, it depends on marketing strategy of websites like SEO, pay per click, article submission, back links, social book marking, link building.
     
    rukn2002, Nov 15, 2009 IP
  5. zellandia

    zellandia Peon

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    #5
    very important, especially for getting free traffic from SE.
     
    zellandia, Nov 15, 2009 IP
  6. Ascendancy

    Ascendancy Active Member

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    #6
    Traffic from search engines is the best type of traffic you can get, so definitely shoot for some high ranking keywords in Google. I am reforming my web 2.0 blog and I want to hit Google's SERPS for many keywords like digg, reddit, web 2.0, interviews, etc...
     
    Ascendancy, Nov 15, 2009 IP
  7. dukeofism

    dukeofism Peon

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    #7
    Ranking mainly determines how much traffic you will be getting from search engines. This means more free traffic. Having a low rank does not mean your site will fail though. As you work on your site and promote it more, your ranking will increase.
     
    dukeofism, Nov 15, 2009 IP
  8. amelen

    amelen Active Member

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    #8
    Everyone chases search engine rankings to get traffic to their site...
     
    amelen, Nov 15, 2009 IP
  9. eaaaheyan

    eaaaheyan Peon

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    #9
    yeah, ranking is vital, just like you find something through Google or Baidu, you will click the link ranked at the top ones,
     
    eaaaheyan, Nov 15, 2009 IP
  10. carol.prime

    carol.prime Active Member

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    #10
    Definitely, that's one of the most important part of marketing especially when you're in the web services.
     
    carol.prime, Nov 15, 2009 IP
  11. MayaLocke

    MayaLocke Peon

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    #11
    Yes if your site is ranked well for important keywords you will have more traffic. If you get more relevant traffic you will generally get more sales.
     
    MayaLocke, Nov 18, 2009 IP
  12. ChrisStigson

    ChrisStigson Peon

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    #12
    Of course it's not VITALLY important, but it's a great addition to traffic. I've got sites that get 100+ visitors per day without having a single ranking, basically 0 visitors from Google (ok like 15 a month) because it's targeting too competitive words... Iv'e used other marketing to make it popular.

    Other sites are ONLY getting SEO traffic and they get 100+ vistiors per day from the search engines, much in the same way.

    I like both ways, but the best is to combine them, of course. That will bring a lot of traffic.

    Many people talk about SEO, but have no idea what the heck they are talking about and VERY MUCH over estimate their SEO traffic.

    SERP #3 in Google gets less than 45% of the clicks, #4 might get about 20% at best... anything worse than that and your ranking is basically worthless unless it's a very high traffic keyword.

    2 sites I own rank #4 and #5 for 18,000 searches per month and 12,000 searches per motnh as well as #9 for 100,000+ searches per month keywords and they don't get more than about 150 per day combined... That's about hmm... like 4,500 per month or so, between 4,000 and 5,000 I should say...

    This is about, what, like 4,000/40,000 + 4,000/100,000 is not that much it's about 13% of all searches made or something. But the sites are only 5 weeks old so it will obviously rank higher eventually. I'll get back with more numbers then.

    Another site I have is ranked #1 for its keyword. That is a 5,400 searches a month (Google Adwords KE Tool).. It gets about 2,000 visitors a month...

    So people who say Oh, my site is ranking #1 on Google for like 1,000 searches per month with their article might not get as much traffic as you think... Trust me, experiecnce beats speculation =)

    - Chris
     
    ChrisStigson, Nov 18, 2009 IP
  13. PHPGator

    PHPGator Banned

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    #13
    I think Jeremy Shoemaker says it best that you don't have to be totally concerned about it, but you don't want to ignore it either. Some people believe that SEO is the end-all be-all but really, if you have a good product and you are using other marketing techniques, you can be just as successful as if you ranked #1 for a popular keyword.
     
    PHPGator, Nov 18, 2009 IP
  14. whams

    whams Peon

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    #14
    its extremely important

    youd be missing out on a lot without getting your website ranked well
     
    whams, Nov 18, 2009 IP
  15. cah_bagoes

    cah_bagoes Member

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    #15
    Abseloutly Yes if your site is ranked well for important keywords you will have more traffic. If you get more relevant traffic you will generally get more sales and $$$$$$$$$.
     
    cah_bagoes, Nov 18, 2009 IP
  16. Stratur

    Stratur Peon

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    #16
    A good ranking with a high traffic and low competition keywords is the best strategy online.
     
    Stratur, Nov 19, 2009 IP
  17. Warner

    Warner Active Member

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    #17
    As I'm informed ranking is not so popular nowadays - better pay your attention to SERP - it is much more significant.
     
    Warner, Nov 19, 2009 IP
  18. twinkerbell

    twinkerbell Peon

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    #18
    half yes...and half no...
    :rolleyes:
     
    twinkerbell, Nov 19, 2009 IP
  19. chenting

    chenting Active Member

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    #19
    if your niche is highly competitive, offline promotion works pretty good. You can promote your website at local newspaper or TV.
     
    chenting, Nov 19, 2009 IP
  20. janspter43

    janspter43 Peon

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    #20
    Higher ranking will help you rank better so it is very important to have high rankings and get traffic.
     
    janspter43, Nov 19, 2009 IP