Is Quality Score Determined on a Per-Keyword Basis?

Discussion in 'Google AdWords' started by jbischke, Oct 24, 2005.

  1. #1
    So I'm trying to wrap my brain around this all-important quality score thing and I think I have one remaining question. When quality score is determined is it done per-keyword, per ad group or per campaign? In other words, let's say I have one keyword in an ad group that has a CTR of 2.0% and 10 others than have a CTR of 0.2%. Will the keywords with the low CTR affect the quality score of the high CTR keyword? In other words, would I possibly benefit from removing the 10 poorly-performing keywords?

    We dumped a ton of keywords and keyword combinations into our ad groups and we're getting good CTRs on some but pretty lousy CTRs on others. I'm wondering if I should remove the lousy CTR keywords or leave them since we're only paying $0.05 per click. Thoughts?
     
    jbischke, Oct 24, 2005 IP
  2. mystikmedia

    mystikmedia Jedi Master

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    #2
    Sandwalker - you have exceeded the number of stored PMs. I cannot send you a message.

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    PM me the subscription link when you have a chance. Also, how much for the PR6 Entertainment category?
     
    mystikmedia, Oct 24, 2005 IP
  3. jbischke

    jbischke Guest

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    #3
    ???

    I think you posted to the wrong thread.
     
    jbischke, Oct 24, 2005 IP
  4. mystikmedia

    mystikmedia Jedi Master

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    #4
    Opps. Sorry about that. I indeed did. Please disregard.
     
    mystikmedia, Oct 25, 2005 IP
  5. pradeep.balua

    pradeep.balua Active Member

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    #5
    it's good to remove the lousy keywords as they can affect your ctr's
     
    pradeep.balua, May 23, 2008 IP