Is PPC on the way out?

I think that it is. I think that PPC is a difficult campaign to implement, and you have to constantly monitor it. It could get crazy and click fraud still exists.

On the browser's side, I don't see a lot of people clicking on Adwords or YSM, and the little that do, just do not convert to sales.

I am giving it 2 more years tops and then people will get wise.

What do you think?

 

Well... what's the alternative? If PPC goes away then advertising online is going to shrink. It could potentially turn out like magazine ads where you get paid based on traffic but that's just as prone to fraud.

Just my 2 cents

 

For me, PPC traffic generation strategy is still working.

It's just a matter of the methodology you used.

Anyway, It's all about traffic that convert into sales.

 

I don't see for example the big-3 search engines dropping their ppc programs. How they going to survive without?

One of the reasons I think why ppc became a more difficult game is that every day new competitors entering the game.

 

I don't think its getting old yet; PPC is still popular and many people are generating revenue with it. If not PPC then what? why two years?

 

i doubt it will happen.

you must check your caimpaigns daily to monitor your spendings.

the reason is ppc is getting difficult for some is more competitors
are setting up new campaigns with different keywords.

its all about building landing pages targeted to specific keyword and
than promoting it on PPC. I hear many stories people simply linking
to merchant pages with their aff code.

 

pay per sale/pay per action/commission based advertising.

"if your traffic converts, you get paid".... simple.

============================================

Google did try something like that with "AdSense Referrals program".

I don't know what went wrong with it, but I wish they had continued with it.

PPC is a bit risky for the advertiser. If the campaign is not properly designed, the advertiser may lose a lot of money with non-converting clicks.

On the other hand, PPA shifts the risk to the publisher. Unless the clicks convert to sales, the publisher doesn't get paid. The advertiser has nothing to lose as he has to pay only if there is a sale.

 

Yea, why? I don't get the point of this deadline. Please explain yourself further.

 

I remember that, what did happen to it???

 

I think the referrals may've cost the advertisers too much and if it's not attractive to enough advertisers it certainly wouldn't be useful to publishers. Especially the wide variety of publishers that Google's programs serve, you know?