Is PPC helpful?

Discussion in 'Pay Per Click Advertising' started by digiaads, Oct 10, 2007.

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  1. #1
    Hello Friends!!!!
    I am a new web marketer and advertiser. I want to know that is PPC helpful in promoting products or just a wastage of money. I am also working in affliates marketing. Can I use PPC to promote my products and if I want to convert visitors to coustomers, Wht should I do?:confused: I think PPC is not much better way to promote as there is high compitionn in it.
    Please help me..;)
    Thank You.
     
    digiaads, Oct 10, 2007 IP
  2. bscdesign.com

    bscdesign.com Active Member

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    #2
    Any form of advertising isn't just to get the word out about your products. If you are advertising using CPC, CPM, CPA, etc your goal should really be nothing but earning more money from your site than you spent on promoting it. So yes you want your visitors to convert into customers.

    I have tried PPC advertising and never made a sale as a result. I just this week bought some CPM advertising and for each $1 I get about 200 clicks.

    I would start with Google AdWords and see if that gets you any where after a week or two. If you don't make decent sales than try a low CPM rate somewhere else.
     
    bscdesign.com, Oct 10, 2007 IP
  3. helpliners

    helpliners Peon

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    #3
    I agree with bcdesign that CPC/CPM & CPA are used frequently to earn money.
     
    helpliners, Oct 10, 2007 IP
  4. digiaads

    digiaads Well-Known Member

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    #4
    Thanks for your time..
    I don't have knowledge about CPM/CPC and CPA. Can you explain me in brief??
     
    digiaads, Oct 10, 2007 IP
  5. usasportstraining

    usasportstraining Notable Member

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    #5
    Cost per Million/Cost per Click.

    I've made money with ppc, but getting visitors to your site is one thing. Creating an environment in which they trust the site, understand how to buy something, and generally like it, is an entirely separate thing.

    Conversion is the other part of the process.
     
    usasportstraining, Oct 10, 2007 IP
  6. wilson4forex

    wilson4forex Peon

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    #6
    ppc is very helpful if you don't attract how do you want to make it online
     
    wilson4forex, Oct 10, 2007 IP
  7. whooped

    whooped Peon

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    #7
    Hi,
    I'm going to recommend that you stay away from the CPC metric. Cost per click ads, especially on large search engines such as Google (TM) or Yahoo!(TM) have click fraud rates of up to 30%. CPC prices are too high to lose so much money to click fraud.

    If you're interested in a cost-effective solution from Freedom of Ads, a CPM/display advertising network with over a dozen targeting mechanisms including contextual, behavioral, and demographic ads, PM me for details.

    Thanks
    Tim
    Freedom of Ads
     
    whooped, Oct 10, 2007 IP
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