I have a feeling that of late pay per click programs have become more expensive than before. If the profit made per month is marginal when compared to the expenditure involved in ppc then what is the use of ppc advertising?
If your profit is marginal, then sorry to say that you gotta leave PPC and look for other type of advertising
PPC CAN be very expensive if you are not careful or develop a strategy for using it. Remember, don't put all of your eggs in one basket. Use other methods of marketing and give PPC a rest or a break. Invest some time doing SEO and then go back to PPC. If you overuse it, you will be spending lots of cash, and unless you are having an AMAZING ROI or CR then it is really not worth the expense to continue making it your main marketing method.
No. PPC advertisements are not too expensive. Yes there may be some increase due to high competition in online market but It is not a technique which takes your all money away wit no results. PPC campaigns are used according to your budget. whatever the investment it takes, the revenue you get is far more than that.
PPC's can be more expensive if your are not using right keywords for your ads. Use an attractive banner for CPM ads while PPC's should be more keyword targeting
Have you tried with new networks. You know, when you have lot of people people bidding for a keyword, it can become extremely expensive. I happen to have a PPC network, so I know the difference