Hello, my company's website focuses on a number of different products from different areas like health, or business. As far as the mailing list is concerned I could have ONE LIST FOR WHOLE LIST ONE LIST PER CATEGORY like HEALTH or ONE LIST PER PRODUCT in EACH CATEGORY. Does anyone have experience with all of these methods trying to sell clickbank products? I am trying to build brand equity. I am not focusing on creating 100 get rich quick websites. Doe sanyone know which of these methods would work best? I would prefer the one mailing list approach as I think it complicates things for USERS if there are like 10 different mailing lists.
In general, you should focus on one niche for one mailing list. (Of course you could have separate lists for prospects and customers within one niche) Is your site a directory? If it is, you could have just one list for the directory niche. Like you said having too many lists will complicate users, in fact it could complicate you too. Ultimately it depends on your goals. It also depends on how your site is structured. As of now, I'm imagining that people of all interest groups will land on your main site. Then they will go tho their respective groups that he are interested in by clicking on the links. This is some sort like a directory. With this approach, I don't see any harm in having a mailing list for each group. But my main concern will be whether YOU yourself can handle the heavy workload by having multiple lists. It ain't easy. Just my two cents...
One list per category is good. One list per product is too much work probably and too much management. But definitely segment it, there is no point at all mailing health people about business ops and vice versa.