Is my website doomed? all marketing attempts failed

Discussion in 'General Marketing' started by davidhtn@gmail.com, Jan 7, 2008.

  1. #1
    Hello, I've been working on my site for roughly 2 months trying to really get somewhere as for traffic. I've spent countless hours researching keywords, page layouts, wording, etc.

    I do not have much of a problem converting visitors to customers, the problem i have is actually getting people in to the site.

    I run a computer repair company in the Knoxville Tennessee area, I'm doing ok in Google, could do better I'm sure, but I'm just now starting to get results.

    yesterday i noticed i dropped lower in the listings, which was kind of disappointing. I even paid a seo company to work their magic, but ended up throwing away $350.00.

    Nothing they did made a lick of difference.

    Now my advertising funds are totally drained, And I'm at a stand-still with this stuff. do I continue, or just scrap the website from any new updates since it brings so little business its not worth the time.

    the website is stagnant.org
    started to work with shadowshield.net but I've given up so simply forwarded it.

    the keywords I'm trying to target is just related to my business and the area.

    Knoxville computer repair is the main one i make progress but i don't think many people actually use it.

    if anyone has suggestions that would help increase traffic PLEASE let me know what i can do besides throw money at something that does not work.
     
    davidhtn@gmail.com, Jan 7, 2008 IP
  2. jvfconsulting

    jvfconsulting Active Member

    Messages:
    1,089
    Likes Received:
    12
    Best Answers:
    0
    Trophy Points:
    90
    #2
    shadowshield.net is down and is not loading for me...
    stagnant.org still says © 2007 and the metatags, keywords, title, and description all are no good. whoever did the seo was no good. Also the country music that is blasting on your page made me want to hit my home button real quick.
     
    jvfconsulting, Jan 7, 2008 IP
  3. bobmeetsworld

    bobmeetsworld Well-Known Member

    Messages:
    758
    Likes Received:
    23
    Best Answers:
    0
    Trophy Points:
    120
    #3
    yes, remove the country music!
     
    bobmeetsworld, Jan 7, 2008 IP
  4. Phillychzsteak

    Phillychzsteak Active Member

    Messages:
    942
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    60
    #4
    That doesn't change the fact that he isn't getting people to go to his site to actually hear the terrible country music :p. I would definitely post in Craigslist as frequently as possible in your area, since it's more of a local business. If you could, I would also put business cards in diners, if you can afford to, post an advertisement in Knoxville's Sunday newspaper, posting flyers. It may be old school, but you have the type of business that efforts like this could pay off for you. If you don't agree with this, obviously don't bother, but those techniques may help.

    Also, small businesses may need maintainence of their systems, which I'd imagine you could do. You may be able to provide a monthly service to people who need their systems frequently updated or fixed. Maybe try calling up some businesses in your local area that you think could benefit from your services, as well as prices. Give very competative prices (as I see you do!) so that people get the most bang for their buck. They want great service and cheap prices, so if you can provide that, word of mouth will travel and you will eventually get a nice amount of business (hopefully).

    You should also try building computers for profits. You can build lots of high end computers for cheap prices, and sell them for margins. I know a person who does this and makes almost $300 on each high end computer he sells.

    I hope some of these ideas, if any, have helped you. Good luck!
     
    Phillychzsteak, Jan 7, 2008 IP
  5. sogastic

    sogastic Peon

    Messages:
    202
    Likes Received:
    9
    Best Answers:
    0
    Trophy Points:
    0
    #5
    I noticed this in your META.

    <META NAME="abstract" CONTENT="We offer service and support on site pc computer repair in Knoxville up to 70 miles away at no cost!">

    It's used for short description of the web up to 10 words but is there any use of it in SEO ?

    Thanks!
     
    sogastic, Jan 7, 2008 IP
  6. mikeinlincs

    mikeinlincs Peon

    Messages:
    263
    Likes Received:
    3
    Best Answers:
    0
    Trophy Points:
    0
    #6
    Yer kill that music, I spent about a minute looking over the home page... and boy that music is a turn away quick... How can anyone hear your video's soundtrack ?

    Over kill with music in the background...

    Mike :)
     
    mikeinlincs, Jan 7, 2008 IP
  7. taylorwilsdon

    taylorwilsdon Peon

    Messages:
    760
    Likes Received:
    17
    Best Answers:
    0
    Trophy Points:
    0
    #7
    That money would have been much better spent getting an excellent design, and doing local advertising. Nobody on the internet is going to care about it except people who live near you so craigslist, local bulletin boards, classifieds etc would be the best way to go. Take out an ad in your newspaper?
     
    taylorwilsdon, Jan 7, 2008 IP
  8. bwp58

    bwp58 Peon

    Messages:
    485
    Likes Received:
    14
    Best Answers:
    0
    Trophy Points:
    0
    #8
    I like the music but then I'm only a Kiwi !

    Get a Google local business listing so you show up in the map under Knoxville computer repair for google serps.

    Create one page per keyword. Page title is the keyword only. Have an H1 tag which is the keyword only. Write some text around the subject of the keyword say 200 words. Include the keyword in the first line of your text & make it bold.

    Make sure you have a sitemap with these pages included.

    Then work out how many inbound links you need for each keyword. Use seo for firefox - it will tell you how many inbound links to each page in the google listings. Then get enough links pointing to each page.

    Most of your keywords aren't that competitive so this should do the trick.

    Hope this helps

    Regards
    Brian
     
    bwp58, Jan 8, 2008 IP
  9. w3bmaster

    w3bmaster Notable Member

    Messages:
    17,594
    Likes Received:
    416
    Best Answers:
    1
    Trophy Points:
    240
    #9
    It takes time to get succes 2months is not enouf of time

    350$ for a seo company i doubt they where any good seo needs more $ then that ...
     
    w3bmaster, Jan 8, 2008 IP
  10. Laceygirl

    Laceygirl Notable Member

    Messages:
    4,617
    Likes Received:
    188
    Best Answers:
    1
    Trophy Points:
    250
    #10
    Two months is not enough time to seal the deal to know that a site isn't worth it.

    Maybe you don't know it, but google has something called a probation period for new sites. Meaning they do not rank your site high in SERP's.

    Don't get too upset this early. Watch the money you give out. And never EVER purchase SEO again. I have not seen one person successful from purchasing this.
     
    Laceygirl, Jan 8, 2008 IP
  11. geegel

    geegel Well-Known Member

    Messages:
    644
    Likes Received:
    47
    Best Answers:
    0
    Trophy Points:
    145
    #11
    As an alternative to the tips above, create a blog, use it and exchange posts with similar blogs. It is relatively easy to set up and if you are active enough and write quality stuff you will get a sizable amount of traffic which you can partially direct to your main website while building an aura of professionalism and trust.

    Think less about SEO and more about content that would make people actually visit your site. Also once you set up the blog don't forget to promote it with additional marketing methods like social bookmarking. And to the guy that said that SEO doesn't work, you are probably doing it the wrong way :)

    As a second alternative you might also want to set up an affiliate program although given the local aspect of your business you will need some seriously narrowed geotargeting to reach the right potential affiliates.

    Basically try thinking grassroots instead of spamming Google.

    Hope this helps.

    Best regards, George
     
    geegel, Jan 8, 2008 IP
  12. siteman

    siteman Guest

    Messages:
    1,017
    Likes Received:
    18
    Best Answers:
    0
    Trophy Points:
    0
    #12
    You are ranking on first page of 'computer repair knoxville', so not too bad imo.
    I'd think as a local biz you probably should not be looking at a lot of daily hit for your service anyway(?).

    The site probably should be just one of your several sales channel, and it is a really low cost one too,
    so why not just keep it.
    There are quite a number of other suggestions in this thread which should bring you more business too
    and I'd explore them too if I were you.

    I'm a bit uncomfortable with your domain name which is unrelated to your company name or
    anything your company does.
    So I may not even click your listing when it shows up in google thinking this may be a scam site.
    Also build more links with the keyword as the linking tag will help to boost your ranking too.
     
    siteman, Jan 8, 2008 IP
  13. bouclier

    bouclier Peon

    Messages:
    40
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #13
    Marketing success depends heavily on determination and aggressivity. The Google Adword program works only if you have a huge budget. Otherwise it's a waste of money. If you have a low budget, go cheap. Advertise your logo or banner. Here is a site where you can do logo or banner advertisement for only $9.95/month with the first month free: http://globalmultiservices.org/freeadvertising.aspx. Good luck!
     
    bouclier, Jan 8, 2008 IP
  14. nofullstop

    nofullstop Peon

    Messages:
    1,393
    Likes Received:
    28
    Best Answers:
    0
    Trophy Points:
    0
    #14
    I would have written a huge reply here but considering you got ONLY 1 post and you are soo new to DP I doubt that you have actually been trying hard..

    You say you run a computer repair company..did u ever try to help people online in various forums with there problems for FREE? it works..believe me

    check this thread and read Game Producer's and mine response in there http://forums.digitalpoint.com/showthread.php?t=635483

    Plus if you would like to read my recent article on same stuff.. Is Anyone Reading Your “Quality” Blog Articles?
     
    nofullstop, Jan 8, 2008 IP
  15. davidhtn@gmail.com

    davidhtn@gmail.com Peon

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #15
    ok, don't get me wrong, my site is not 2 months old, and I've not just been working on seo for 2 months, i really picked up researching and publishing the last 2 months with little results.


    those that replied only about the music, keep in mind this is TENNESSEE, we are country.. and your reply has nothing to do with seo. i have about a 75% conversion ratio for the visitors i get the music is not an issue.
    also some replies about my webdesign, my design works.
    thats enough for me.

    what i need is MORE visits.

    Google is proving itself as a non-reliable source of customers, I'm needing something more, what is lacking here, PageRank? do i need to pay into yahoo?

    i need traffic, but not national or world wide traffic, i need only local. as my business is local, someone visiting from out of state is doing nothing but wasting my bandwidth.

    I saw something talking about digg and submiting articals, i've not tried this, need some ideas here not help with web design.


    thanks.
     
    davidhtn@gmail.com, Jan 11, 2008 IP
  16. davidhtn@gmail.com

    davidhtn@gmail.com Peon

    Messages:
    10
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #16
    i forgot to add, i'm looking into comcast spotlight.

    anyone had anyluck with it?
     
    davidhtn@gmail.com, Jan 11, 2008 IP
  17. austrainer

    austrainer Guest

    Messages:
    59
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    0
    #17
    It's funny - I see this with business people all the time - they get on the internet then complain about people from overseas contacting them.

    Think about it - if someone from overseas - out of state etc contacts you - this is your chance to help them and make money - be creative in your solutions and all of a sudden those out of state bandwidth robbers will actually be contributing to your profits...

    I love the Internet - means I have over a billion customers.
    Now all I need is $1 from each of them.....

    Cheers
    Scott
     
    austrainer, Jan 11, 2008 IP
  18. magda

    magda Notable Member

    Messages:
    5,197
    Likes Received:
    315
    Best Answers:
    0
    Trophy Points:
    280
    #18
    Submitting to digg etc will not get you visitors from Tennessee - it will get you visitors from around the world, if it gets you any at all.

    An adwords campaign geo-targeted to your area might be of some use, and look at Google Local results, and associate your listing with google maps.
    Other than that look for local directories, online versions of local newspapers.
     
    magda, Jan 11, 2008 IP
  19. greentycoon

    greentycoon Well-Known Member

    Messages:
    172
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    101
    #19
    Try offline advertising, like in your local newspaper classifieds. Its realtively cheap and often sends a constant flow of business. Also, present your service to your local business chamber of commerce. They are always willing to pass your information on to other businesses and often have networking events. Try to position yourself as an expert in your field and become a regular in your local media.
     
    greentycoon, Jan 12, 2008 IP
  20. greentycoon

    greentycoon Well-Known Member

    Messages:
    172
    Likes Received:
    0
    Best Answers:
    0
    Trophy Points:
    101
    #20
    Also, put some decals on your car.
     
    greentycoon, Jan 12, 2008 IP