Because I read probably way too much & many SEO sites say to BOLD your keywords and be sure to have them in the beginning, middle and end of your website. I still feel I probably need to leave the footer text as it is for now until I can figure out a better way to deal with putting up a sitemap with the designer names linked to the product pages. If anyone has better suggestions, please let me know. I can't put meta tags on each individual page because it is an osCommerce program using dynamic linked pages.
You might try running xenu link sleuth which both checkes your links and produces a site map. You could then edit the anchor text produced hopefully.
By the way, something search engines might not like is the session IDs in urls when first loading your page. Even if you can't change php.ini it's possible to disable session IDs through .htaccess. This article might help. Although some of it is drupal-specific, the important parts are for any php application in general. You might want to also implement mod_rewrite or similar to make the urls search engine friendly and about the category/product. e.g. Rather than: "http://www.drhfinegifts.com/product_info.php/products_id/57000" Have: "http://www.drhfinegifts.com/product_info.php/Womens-Fragrances/Lovely-Sarah-Jessica-Parker" You don't have to use -, you can have no word separator space whatsoever, but don't use _. For information on why not, have a read of Matt Cutt's blog: http://www.mattcutts.com/blog/dashes-vs-underscores/
It's a module for rewriting urls so they look "cleaner"/more human-readable. Ask your host if this module is available. Actually, I think it is for you. Looks like mod_rewrite is being used, but it can be taken further. It's a lot of work, so it might be easier to do it just for categories rather than each product. e.g. www.example.com/Womens-Fragrances/prod-id Sitepoint has a good article on using mod_rewrite for apache, including more advanced features such as using a map file (makes it a lot easier). It's worth checking if the script you use has add-on modules available to do this automatically. Some CMS do (such as drupal with the path auto module).
Okay guys! Instead of all the text at the bottom, there is now a table with the best selling brands. I think it is better looking and more easy for customers to use! I still have to work out the issue with the php session ids, etc. but I think it will take me awhile to figure out the mod_rewrite deal. I can get around basic webdesign, but that stuff seems a little tricky to me!
The table of links is a lot better and a big bonus is that it's not advertising links. I've visited some shop websites with a similar thing, click a brand that interests me and end up at a completely different website. By the way, don't take offence but you spelt miscellaneous wrong (in your left navigation bar). In general, the site has improved and I'm not scared off by it now. Good luck!