Is my press release ok?

I have written a press release for a product I am planning on launching later this year. I am no writer, nor do I have much experience in it. I was wondering if someone could review my press release? Give me some pointers to improve on? What is good about it? Etc Etc.

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Press release 31/04/11

New System Gets Driving Schools Online

DBS (Driving Booking Systems) have developed a brand new product called â€˜Driving School Booking Systemâ€™, allowing the booking and admin aspects of the driving tuition industry to be automated online.

DBS is rolling out releases of this booking system to driving schools across the south of England, improving the efficiency, student satisfaction and data management. This new system will allow students to check available slots, book lessons when it suits them and automatically sends reminders of booked lessons.

Driving School Booking System is a unique development in the industry in the way it uses mobile technology to interact with the system, giving instructors access from a PC, Laptop, Tablet or Smartphone. This along with the features which allow printable reports for daily or weekly timetables make the Driving School Booking System incredibly effective mobile solution.

â€œThis system will be a real asset to any driving instructor, making life easier, cutting down on monotonous tasks and opening up more avenues of interaction and communication with potential studentsâ€ said DBS creator Luke Fowell, â€œIt will give a professional, established impression to any enquiring studentsâ€.

The system is aimed at single driving instructors all the way to large driving school franchises. The system can cater for all situations.

"Driving Instructors spend a lot of time out on lessons, giving them little time during the day to answer phone calls or reply to emails. This could cost them valuable students if they are unable to capitalise on the business. With Driving School Booking System, students can book lessons 24 hours a day, 7 days a week at a time that suits them. Our research shows that over 60% of students would book online if given the option.â€ Fowell added.

Introducing this new system will result in instructors needing to spend less time on admin tasks, returning missed phone calls and communicating with students.

"Customer satisfaction is our priority and I'm confident this product will more than pay for itself. If any of our clients are not fully satisfied with the system, we will give them a full refund" said Driving School Booking System creator.

The Driving School Booking System is able to cater for customisation and addition on features or functionality upon request.

DBS is offering an introductory offer of 60% for all driving schools in the UK. For any enquiries please contact DBS at or visit the website at www.DBSystems.co.uk.
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Is my press release ok?

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