I started a lyrics page for which i used to rank on the 4th page on Google for 2 months or so, although no traffic. But from past few weeks that page is dropping down and down, sometimes on 20th page, 30+ .... and now nowhere to be found I regularly build links to this page from several sources such as forums, social bookmarking, article submission, directories, blog commenting etc What i have noticed is that more i build the links the further my page dropped. What to do ? What am i doing something wrong ?
There's not a lot of "real content" on the page. You have some issues like the fact that in the left sidebar "Categories", "Latest Song Lyrics", "Which is a better movie this week?", "Movie Reviews", "Music Reviews", "Awards" are all <h2> elements yet they contain few if any of the keywords to re-inforce the targeted keyword phrase from your <title>. Personally, I wouldn't make these headers at all. Just use CSS to make them "look" like headers when the page is rendered. Yet the main header for your page... "Hindi Songs Lyrics" in the body of the page... the phrase you obviously want to rank for is an <h3>. That ought to be an <h1>. And also in the main body the headers like "Latest Hindi Song Lyrics added", "Latest Hindi Film Music Album Lyrics added", and "Top 10 Most Popular Hindi Song Lyrics" should all be <h2>s IMO since they contain the targeted keyword phrase or sub-phrases/keywords (or slight variations and synonyms of the targeted keyword phrase) from the <title>. But they are not even rendered as headers currently. I would move ALL of your CSS (and Javascript if possible) to external files. It will make your pages load faster. But more importantly it's not wise to have HTML rendered with CSS that immediately sets display:none when the page is 1st rendered. It "could" be interpretted as you trying to do something fishie. Though your page is still indexed, it doesn't show up in the SERPs when I do a search for "Here is a collection of latest Hindi Songs Lyrics. Includes lyrics from all Bollywood Film Music Albums." taken straight off of your home page which is NOT good. Looking at Yahoo! site explorer I see 501 backlinks to that page but MOST are from a sig link at digital point, site wide (Top 10 Commentors link) at techshali.com, and other SEO forums like v7n.com, submitexpress.com, webmaster-talk.com, etc. NONE of which are relevant links. In fact I don't see a single link browsing through the 501 links that appears to be from another page on another site about Hindi music. So I don't see why you feel you should be ranked even in the top 500 results... Your URL's backlink profile... to be blunt... sucks. It's not about the number of links or even the PR of the pages where those links appear... It's more about getting links from relevant sites with the link text that you want to rank for. I'd say you're ranking right where you should be.
Firstly, thanks for your detailed response. I have checked other similar websites on Hindi Lyrics, generally they all have same styled pages, Very difficult to add more text. I have lots of backlinks from Blogs through blog commenting, not shown by site explorer, although i got them this month only. And i have around 50 backlinks from directories but pointing to domain name. I thought this was enough to be ranked well. But i turned out to be wrong. -------------------- I do understand the importance of H1, H2, H3 tags But you see the website is hosted on blogger so all these heading tags are assigned automatically. How can i change them ? I am not good with css. Is there any guide or methods to do so. Any website link you can provide. Please Reply.
I think your rankings have less to do with your on-page SEO than they do with your backlink profile. It's quite possible that most of your backlinks have been devalued because none are from relevant sites/pages.
Building relevant backlinks points understood, Thanks But, is it ok with H1, H2 ... tags because these are by default and everyone use them like this only (maybe thats why people say wordpress is better)