Is my domain dead?

I purchased an aged domain a couple of months back, it was pr4 and 6 years old. At first i got good results with it. However a couple of weeks back traffic dropped from 100s of uniques a day to one or two a week! upon checking the site i see that the pr bar has gone from pr3 to being grey and the site has dropped masively in the ranks.

The site hasn't been banned because all the pages are still indexed including the home page but they are ranking way way lower than before. Seeing as the domain in question gets very little direct traffic and more from search engines should i call it a day and accept it is dead or is this due to me buying the domain after it expired and a bit of seo on it etc could save it?

thanks

 

To identify the problem is simple, where was the traffic coming from when it was 100's per day?

If it was coming from Google, what keywords? If it was coming from another site, is your link still up?

You need to look at your stats and forget the green bar.

 

99% of the searches were coming from Google, now its one or two a week at the moment. The site is an online shop so was getting hits on 100s of different keyword, 90% of which were ranking first page in Google

 

I believe its dead, sry to say.

 

yes im thinking that too. just seems strange that they would delete the pr form it, drop all the ranks way down yet still leave it in the index

 

did the domain name drop or did you manage to get it before that happened? How did you manage to keep all the old pages from the previous domain owner?

 

i purchased it from Freshdrop dot net so not sure if it actually dropped to be honest. I know they sell expiring domains but i was under the impression that they never actually drop before you get them

 

With the drop in PR and in organic SERP's it sounds like you have either lost some backlinks, or some have been devalued.

Start building some more links, if it doesn't improve then it may be wise to move on. Any domains recoverable, you just need to weight up if it's worth the time.

 

thanks i will look at the domain again and decide what to do. Even with the links dropped won shouldn't the domain age of 5 years still be worth something in the rankings or would that have been reset when i purchased it