I used to advertise on Yahoo. Now it has shifted to MSN Adcenter. Is this the same as Bing, or is Bing something different altogether?
MS adCenter contains both Bing's and Yahoo's search results - for USA and Canada. (Outside North America - adCenter currently doesn't contain Yahoo, but it suppose to happen in the future). In addition, a campaign in adCenter may run over the following networks: - Bing's search partners , as Facebook - Yahoo's search partners (which in my experience are poor-performers) - Content network - ads across different sites, triggered by their content, not through a user's search query. Better start with "Only Bing and Yahoo! websites" option, which can be found in each ad group's settings. Try to run separate networks on separate ad groups. You can't separate Bing from Yahoo, but you can separate Search, Search Partners and Content Network. Good luck
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