I would like to ask you if mentioning the brand (name) of a website without a link to that site helps to improve the position of the website in search engine? I asked this Matt Cutts. I would be delighted if you click the link http://www.google.com/moderator/#15/e=adbf4&t=adbf4.40&f=adbf4.684188&q=adbf4.684188 and vote for the question. With colleagues from Searchengines bg gathered 29 votes. Also interesting to me is your opinion on the matter, thanks.
When the crawler indexing words like coca colla, or microsoft, or digital point, or twitter it is all brand names. What do you think , is this not in Domain authority algorithm?