Hi I wish to know whether there is any benefit of doing link exchange with relevant sites..i had a videos site and i did link exchange with relevant sites but one cousin says that link exchange is useless rather add videos from youtube. He says we don't need any backlink all we need is content..(thought we already have 10,000+ videos on site).. i really don't agree with this and therefore i thought of asking to experienced people here. Is that only content we need to make our site good in serps???? Waiting for answers
Getting quality links from authority sites is more important then getting a bunch of junk links. So it's important, but quality>quantity.
Link exchange means exchanging banners and links with other sites that have similar content.link exchange generally doesn't cost you.It will help greatly in increasing more traffic and also advertising each others site.Reciprocal link exchange works great in increasing page rank, traffic, and site popularity.But remember to get more quality link than lot of links that are from bad neighborhoods like sites that are often involved in spamming or other unethical practices.
I guess if the links you are exchanging with are quality then it would be in your best interests to get on board.
When you don't exaggerate everything should be fine. Try to focus on quality links and don't exchange links with just any site. Keep in mind one way links are better.