Hi Guy's I mostly heard about link exchange but I never used it. I want to know that how it can be useful for my site, it can be useful for increase site PR and Back link or not ? Thanks in advance
For me, NO(NOT). We always go for one way links. It's stronger and reliable. Two way-Reciprocal or otherwise known as Link Exchange is a tricky thing though. Anyways, what important is the linking pattern. The niche that you are into. The more relative links and content you have the more the score is.
No. link exchange is not a good way of link building a website. As much as possible, acquire one-way links for your website.
Use the search function of the forums, there are a lot of threads such as this one that has been answered with highly informative answers before. You can get definite answers there.
Yes. It increase site pr. You need to check your out bound link and inbound link in very regular basis. There is a chance to a unavailable of link in your partner page. Link exchange is good . It depending upon the partner you have linked with them.
Link Building is important part of SEO off-page optimization . It can help to increase site ranking and page rank also. One way link is better than reciprocal or two way link building. So, do one way link exchange for your sites
Google - http://googlewebmastercentral.blogspot.com/2010/06/quality-links-to-your-site.html - says that
Straight up link exchanges can hurt your site more then help it. Google knows when two sites are linked together, and if they see a site having several linking partners that draws a red flag. The same thing applies if you try and link exchange within your own network of websites that are all hosted with the same company. All the sites share the same IP address and in most cases the whois information, the search engines can see who is hosting your site and realize you own them all. Go for one way links with proper anchor text targeted towards your desired keyword phrases.