Is keeping it simple my best placement?

Hey guys.

Was wondering if you thought my placement is OK on my website:
Stadium Guides

I have tried to keep things simple and am getting a good CTR, what do you think would be an improvement?

 

It looks nice but is a bit bold in color. Why not reduce the tone a little?

 

Google has a map of the "hot spots" on a webpage. Placement is key.

 

What is the best way to decide on ad color?

 

another suggestion,
make the background and border of your ads of color: f7f7f2.
This will blend it in with the background of the sidebar itself.

 

The best way, to choose color is to take:

1. Your website page layout
2. The color of the links in your site
3. The color of the Font of the regular text
4. Specific background placement

There is no special formula (if there is, let me know xD) but when you look at your Adsense page you need have the feel "it blends with my layout, but its also makes me wanna click it" I often use negative colores my sites to keep the human eye ontop of the things i want them to see. Not only for adsense but for anything i want them to click