Do you believe it is any good of using google+ to help your website? I personally do not see any traffic or sales to my website from google+. Or maybe everyone is using it just to make google happy and expect them to be ranked better?
I think Google+ is one of the most helpful social media websites which you can increase the value of your website effectively.
It really depends on your site's niche. Niches that are related to online business, social media, blogging, SEO, content marketing, etc. work pretty well. Even though I don't have a big number of followers for my personal profile, I'm getting most of the traffic from the Google+ communities. Some communities allow you to share links with content related to group's topic. After I write an article on my blog, I usually share it in a few communities and I receive some traffic (sometimes even a few new followers). Not a very big volume, but if you do that consistently, Google+ can be a good traffic source.
In terms of engaging your customers, no. In terms of search engine, I'm sure google gives some benefits to those websites who have active Google + Accounts.
Yes as others are saying its the direct benefit of joining their communities I don't thing links from G+ count as backlinks, though they may help to get a new post indexed quicker.
Google+ is very helpful for creating the website traffic and it depends on niche to get the best out of it.
Just saw the same note posted to my community pages. I've been a huge fan of G+, even after the redesign. Spent hours making connections and working on my community pages. Sad to see it all go.
I have not personally found any value in using Google+, but I know some people who swear by it. Any suggestions on how to make it work? I'm always looking to improve my business and marketing techniques!
Google + is going to end in April, unfortunately. I think that you can still make posts on a business account, though.