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Is it worth PPC if already in top 10 of serp

Discussion in 'Pay Per Click Advertising' started by Softbrix, May 4, 2005.

  1. #1
    I"m wondering if its worth it to do a ppc campaign if i'm already in the top 10 of all major search engines for most of my keywords. I currently get about 500 uniques a day but a very low conversion rate ( <1%) my site is www.eyeglassesinternational.com
     
    Softbrix, May 4, 2005 IP
  2. chachi

    chachi The other Jason

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    #2
    I remember reading something in some online report about how click throughs went up when a top ranking and top PPC positions were combined. Something about branding I believe. But, I don't have any first hand knowledge from my own studies, as I have not done any.
     
    chachi, May 4, 2005 IP
  3. nevetS

    nevetS Evolving Dragon

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    #3
    Google does it... so they must know something. Me, I pulled my adwords campaigns when I hit the serps and saw no difference in traffic, but I'm only talking 500 visitors a day and adwords was getting expensive.
     
    nevetS, May 4, 2005 IP
  4. Softbrix

    Softbrix Peon

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    #4
    whats your conversion like, why I'm only pulling 500 visitors a day if its a common search term. I look at www.eyeglasses.com and framesdirect.com and they seem like a nuch bigger company than us. maybe I need to redesign the site.
     
    Softbrix, May 4, 2005 IP
  5. Design Agent

    Design Agent Peon

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    #5
    Test it, for branding and recognition having sponsored + organic is worth it if the PPC pays for itself (then you get free branding anyway). It also allows you to put a different message infront of the visitor (with no serp effect) - to test your descriptions etc..
     
    Design Agent, May 4, 2005 IP
  6. yfs1

    yfs1 User Title Not Found

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    #6
    yfs1, May 5, 2005 IP
  7. Softbrix

    Softbrix Peon

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    #7
    think I might try again with the ppc but man that thing can get expensive
     
    Softbrix, May 6, 2005 IP
  8. kc3

    kc3 Peon

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    #8
    I guess to increase your conversion rate you could chose keywords more specific to someone who wants to purchase these items.
     
    kc3, May 6, 2005 IP
  9. compar

    compar Peon

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    #9
    NevetS said that he didn't see any drop in traffic after he pulled his AdWord ads. I would never have thought this to be the case. After all people who click on the AdWords ads are not clicking on the generic SERP listing.

    I think the question is purely one of ROI. Are you tracking your AdWords click throughs and conversions? Are you making a decent return on the money spent on AdWords? If the answer is yes then I'd continue to use them. If the answer is no then you shouldn't be using them regardless of where you place in the Generic SERPs.
     
    compar, May 7, 2005 IP
  10. pmacafee

    pmacafee Well-Known Member

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    #10
    What about PPC affecting traffic rating in G?
    Where does G get it's traffic ranking info?
    Toolbar, desktop?
    Maybe the PPC is a component.
    I had just dropped my PPC program when Superbowl moved me to #1. (lucky)
    Now after 3 months, I am #4 beneath more popular sites. ( Maby just an algo rollback).
    But I might consider Adwords again if it helped my popularity ranking in G.
     
    pmacafee, May 8, 2005 IP