I'm a recent marketing graduate looking for a job. I'm always looking to pick up side projects and/or expand my skill set. Is it worth me learning how to optimize written content for search engines, if I don't know how to build a webpage?I have made a few small efforts in the past to familiarize myself with search engine optimization but, it always seems to go hand-in-hand with designing the webpage. Just for clarification I do have some experience with programming. I know enough to know it is something I never ever want to see again. Learning it would not be an option for me.
Of course. It's a skill you can sell to others. Optimizing content for search engines is not about repeating keywords. It's really just quality writing. But with so many sites with quality writing not getting traffic, there is something missing. Knowing how to market the content, just like knowing how to market a product, is what brings traffic and sales.
That is basically what I was hoping you would say. You have any advice on how a novice like myself could begin to learn this skill set? Thank you very much for the help.
I take it you know a little about finding good keywords already? To get ranked higher in the search results, as Traditione said, you do need to write quality content and unique content too. Google will also look for Keyword Density too. If you use the keyword too often, Google will recognise this as spam. When writing your content, it is best to use your keywords in around 3% of your content. (Ie: use your keyword 3 times for every 100 words) But remember...... S.E.O is just 1 option of getting targeted traffic (for free) I tend to use other methods in this day and age like social media sites and video creation etc. As ranking for keywords (although still being a great method for traffic) can take quite a long time for you to start seeing results, and takes a lot of time to keep on top. Regards.
from my past experience here is a shortcut to learn optimizing content. You apply for a free 30 day trial in moz . com product package Use the On-Page Grader tool that provided within the package to your desired URL and keyword that you want to test as training Do a trial and error with the tools as they can grade every action you made to the web content If you already doing it right the grade should be scored A and this is the result of a good optimized content for SEO purpose Remember the process and the matrix then you should be fine Hope this help and good luck mate.
You don't have to know how to build a webpage to be able to work as a freelancer or to get hired on a marketer job. You'll see that all you have to know are some basic HTML tags in order to optimize a webpage's title, meta description, alt tags and so on. And this is really simple. Follow online SEO Forums and communities (MOZ, Search Engine Watch, Search Engine Land, Advanced Web Ranking, HubSpot etc), read/watch their tutorials and by practicing you'll be able to learn better. SEO is not related to programming or web design, so if you're an easy learner, you should give it a try. Good luck!
Thanks, now that you point it out it makes perfect sense. Now that I know programming is not involved in something I'd really like to learn because I am looking to find a full-time job and I am also trying to make my way into the freelance world.
Thanks for the advice I really appreciate you giving me concrete steps. Now I just have to get my act together and learn it.
Making a webpage and SEO are completely different things. For a website you have to make it only once( changing design is different thing than making ), but for SEO job you have to add data each time you are updating your website's content. This is 21 century, any one can do everything using a suitable technology, to make a website you dont have to know about each line of code, without knowledge of a single word of code you can make a fantastic website. Boss ! Search Google how to ! SEO is little bit techy and logical, you will become expert as much as you will practice, there is no need of a college course to learn about seo, just start.. use a perfect CMS (My suggestion WordPress), with their best SEO plugin/extension, SEO will on your figure as you will grow.
Thanks for the info. I have used Dreamweaver a little bit and WordPress. I really don't think they are ideal for creating a website. I always seemed to run across a problem that required hand coding to fix it. I do have a decent amount of experience in the area of building a website without hand coding.
Of course, it's an important skill to have in your IM arsenal. With wordpress, publishing content online is straightforward with a small learning curve.