Is it worth it to have a professional copywriter develop the text on website? Is there even a difference between a regular copywriter and someone who claims to be a SEO copywriter?
There is a difference to an extent. SEO copywriters have a little more experience tying in keywords and phrases into plain text that don't feel so forced or obvious. Sometimes if you just use a copywriter, you will give them certain words and you'll get what you asked for but not what you want. Experience and past examples are a must. Good luck.
In my opinion as a professional writer, I think it depends on how much investment a website owner is prepared to make in their website and how much value they believe whatever they are selling might have. Websites that have something valuable to sell should consider making their website as attractive as possible to potential buyers - not in terms of flashy graphics - but in terms of substantive content that the net surfer reads within the first 10 seconds after clicking into the website. People are like fish. They need to be hooked by the words they read and then reeled in so that they will spend their money. That's what really good commercial website content should be all about - it is the art of sales expressed in writing, and the best Internet writers are able to combine their sales and marketing ability with SEO.
Copywriters are extremely important, as the good ones have devoted time to learning how to psychologically stimulate your visitors and induce action. Think about it this way: many spend thousands on graphics and layout, but refuse to spend the relative amount for the text that is actually talking to the user. It's like going to sales meeting in a nice suit and not opening your mouth. The difference of an SEO copywriter, in addition to the reasons stated above, is that there are subtle differences in copywriting for the web than from other media. Web copy must be written in a way that can be easily scanned while constantly making emotional appeals, as a couple of examples of differences from print copywriting.
Yes, it is. Keyword that SEO copywriter use in the website are proven,by tools and experience, to be more search engine friendly. Regular copywriter will focus on entertaining the reader while SEO copywriter will ease search engine algorithm to read your website. Suggestion: use copywriter to write you site article and get SEO copywriter to look at the overall structure.
As an aside, this belongs in a different forum. Copywriters are people while copyrights are legal issues. But, depending on what you are willing to spend they can be worth it. If you are looking to spend $10 per page or less, don't bother.
In my opinion it is the same like everywhere: There may be a big difference what somebody claims and what you really get then. But a good copywriter (or SEO copywriter) surely is worth of his money, your site may go up in search engines end the profitability may go up because your customers better understand what you offer and why it is good for them.