Is it worth it for me to use AsWords if I don't sell anything?

Discussion in 'Google AdWords' started by hiero, Jun 16, 2009.

  1. #1
    Is it worth it for me to use AsWords if I don't sell anything? I would be making money off of Adsense and my Amazon affiliate account. I don't sell any products; my site is an educational reference database. So pretty much, I would be paying for traffic in order to make money back on adsense. Is this a bad strategy?

    Also, I got a $50 voucher in the mail, how many what # of clicks (give me a range) is that good for?
     
    hiero, Jun 16, 2009 IP
  2. johndoes

    johndoes Peon

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    #2
    You can use Adwords for two reasons:
    1) Conversions (sale / lead / sign up etc)
    2) Brand awareness.

    If you think your site needs one of the above, you can use Adwords for your projects.

    It's almost impossible to give a narrow range for the number of clicks. Adwords works on individual keyword bidding (if not CPM campaign) and the bid for each keyword depends on many factors. You can have bids for $0.05 to $1.00 (or much more) - that depends on many factors. But assuming an average QS (7/10) and a decent landing page, you can get clicks around $0.20 which makes around 250 visitors.

    But again, this is a very very very rough approximation.

    It costs $5 activation fee to start using Adwords, and I strongly suggest that you use that $50 for promotion of your site.

    Regards,
     
    johndoes, Jun 16, 2009 IP
  3. JHardy_WV

    JHardy_WV Peon

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    #3
    also, if your site is an affiliate site then you need to make sure you have quite a bit of useful, unique content on there specifically related to the niche, otherwise Google will penalise you with a low QS
     
    JHardy_WV, Jun 16, 2009 IP
  4. ScottByers

    ScottByers Guest

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    #4
    Buying adwords traffic to convert into adsense clicks is frowned upon by google, however you CAN still buy traffic from other PPC engines and try to convert into adsense clicks. Try some 2nd tier search engines, where the CPC will be lower
     
    ScottByers, Jun 16, 2009 IP
  5. Jontish

    Jontish Well-Known Member

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    #5
    Free forum, default template, exactly same boards as DP, 0 threads, 0 members.
    I mean, what's the point? :p
     
    Jontish, Jun 17, 2009 IP
  6. JHardy_WV

    JHardy_WV Peon

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    #6
    Eh? what does this comment relate to?
     
    JHardy_WV, Jun 17, 2009 IP