Is it true that Anchor texts should vary and should not be the Same?

I read that the anchor texts assigned to urls to build backlinks should not be the same. Is this true?

For example, I have a new blog post and want to build links to it via article marketing.

So I write 10 articles, and plan to submit them all to ezinearticle.com for purposes of linkbuilding to the blog post.

On the resource boxes, should the anchor texts that I will assign to the url of the blog post vary, or is it okay to assign the same keyword/anchor text to the blog url?

 

if you are promoting your individual blogpost via article marketing, whether it is with ezine or other article directory, you an actually use 2 anchor text on the resource box. i would suggest to link to your individual blog post with one link and use the other anchor text to link to your main site/blog.

you are supposed to use keyword variation as using the same keyword to use as an anchor text will raise a red flag of over optimization. it is ideal that you use 2-3 different variations for your term to be on safe side with 50% - 60% links using your primary kw and the rest splitting among the other keywords.

when picking alternate keywords, you can use long tail term for your primary kw. so if your keyword is "blue widget", you can use other terms like "blue widget online" or "buy blue widget" etc. do a keyword research to find similar terms to make the most out of it.

good luck

 

I've heard the percentage too, yet I see EMD's with 90% anchor text as exact keyword and still dominate in the rankings. I don't think there is an exact percentage and it probably varies on how legitimate your actual back links are, that's what logic would say anyways It's going to vary a lot in the wild and a site with hardly any back links were to release a press release, then their anchor text would be extremely identical w/ no negative results. I do believe that mimicing the natural link building process is always the goal and to do that you do need to include some "site URL's" as anchor text, crappy anchor text, and so on.

 

What can you comment on how I do my Article Marketing:

For example, I have a blog on Blue Jeans.

Whenever I have an individual blog post, I try to build backlinks on it by writing 10 to 20 articles to be submitted on ezinearticles and few other article directories.

For all these 20 articles' resource boxes, I use two anchor texts. For my main blog, I always use the anchor text Blue Jeans. And if in my individual post, the main keyword is Cheap blue Jeans, then this is what I use as anchor text all throughout the 20 articles' resource boxes. I submit all of them to ezine and 2 to 3 other directories. Is this just okay or am i doing wrong? Do I need to Use other keywords as replacement for cheap blue jeans? Do I need also to do the same with the anchor text of my main blog?

 

I dont think it matters about how % because everyone links "click here" to Adobe, it is now number 1 on Google for "click here" so I don't think it matters if you change it up.

 

I've read that your link text should vary... which makes sense.
How "natural" is it to have 100 links to your page, and 99 of them are exactly the same? That's like being in a class of 30 students and 29 of them are named Joe... how often does that happen in real life?

 

The more it varies, the more natural it looks to Google and the other search engines...

 

It is good practice and always fruitful to not concentrate your effort on a single word and use a bit of variance of it to capture all possibilities that people might use to search their needs!

Regards,

RightMan

 

If your links are happening naturally, would they have the same anchor text every time? Change it up often, but still focus on the target keyword of your site.

 

If the variety on Anchor text should the norm, then can it be safely said that there is actually no benefit that can be derived from those paid article directory submission offers wherein your articles are submitted to hundreds of article directories - since the accompanying resources boxes submitted have identical anchor texts?

 

If this is the case, is it worth the time to go over again my article submissions at ezine and edit the resource box and make appropriate changes on the archor text?

 

Yes it is!...as far as ezine is concerned

 

But I have submitted them to ezinearticles months ago. Will changing the anchor texts have positive results as far as building backlinks is concerned?

 

Link value is likely to be recalculated and considered for rankings each time when those articles get crawled in future.

 

Thanks! Will certainly try and do it.

 

Anchor Text variation is important in link building. By any means, if you'll write an anchor text make sure that it appears on the page or as contextual link to make your efforts be more effective

 

I aim for 70/30 % keyword. 70 for what i want tor rank for specifically and 30 for long tail related phrases

 

I wouldn't worry about it. It's extremely difficult to not get backlinks without anchor, i.e just the plain http link. People will also anchor to your site with random words, so even if you personally use the same phrase for all your efforts, it will be varied to some extent.

 

- To answer quickly yes. You need varied anchor text. Google is experimenting with anchor text distribution currently in highly competitive markets and this will trickle down over time. Build to your domain, build to three and four word phrases that encapsulate your money term. Don't build 100% to your money term. Looks fake. Look at the anchor text distribution of any major brand like levis and mimic how their anchor text breaks down. I would use that as a rule of thumb as I build links. At the same time, you need to diversify your tactics. Articles get roots, but suck at passing PR.

 

yes and no google must understand that if you like to DP you may have 29 out of 30 people linking the words digital point since its the name so I think if its a match in the name that may help right?