is it possible to use the name in advertising films?

Discussion in 'Google AdWords' started by Morfin., Jan 7, 2013.

  1. #1
    is it possible to use the name in advertising for new films that are not yet in a movie theater?
     
    Morfin., Jan 7, 2013 IP
  2. chabbs

    chabbs Active Member

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    It may be possible. Sometimes the use of trademarked names can be used even if the landing page is not specific to the product. For example: let's say you sell car key duplication services and you use brand names of cars and the landing page is simply for duplication services. Google may allow this because it is relevant. But if car companies have made complaints in the past, they may not allow some of the trademarked names to be used. <-- this is based on my own experience.

    According to Google, you may use the name if the landing page is specific to the name being used. For example: if you're targeting "Toy Story Movie" and your landing page is selling the movie on DVD or if the page provides information on the movie.

    Hope this helps.
     
    chabbs, Jan 8, 2013 IP