Is it possible to create my own affiliate network such as CJ using OpenX? If so how would I go about doing this?
OpenX will be good for small programs where you are only measuring lead generation. You'd need to create a new publisher and zone for each affiliate and then give them their script for calling up the ads. You could then add the ads you want them to show and rotate through them etc. I'd tend to use it as a straight ad sales tool as it might be tricky to then tie in the click throughs with actual purchases.