Is it possible to display PPC ads on the site on the basis of search strings using which the visitor has found out the site? For example, if somebody searches for "mesothelioma lawyer" and enters my site as it ranks very high. There may be content relevent to "mesothelioma lawyer". Even then the visitor craves for more information. If the keywords "mesothelioma lawyer" is seen as the title of PPC ads, he/she may click it. And account for high CTR. I think this is good idea. Correct me if I am wrong. -Aditya
You'll just need to parse the search terms from the referral string, and figure out how to display the specific content based on each string