So, I was just reading up on some trends for 2007, and found a page talking about trends they hope will die in 2006. One that got me thinking a little was: 8. “Let’s read out loud the URL on TV.†I don’t know, I always think it’s funny when someone on TV says, “To find out more about this news magazine go to www.blabla.com.†Duh, I could also enter the name of the magazine into a search engine instead, that works without you telling me. So if you have good search engine placement, that's actually not a horrible idea. First, imagine this hypothetical scenario: you sell widgets, and have an easy to remember product name, like wonka widgets or something, but your domain name sucks, like wonkawidgetsinc.info or something like that. Would it be legal to say "look us up on Google by searching for Wonka Widgets" The part in question I am curious about is using the trademark "Google" in your ad. I'm curious strictly from an intelectual standpoint, I don't have anything that would benefit from this sort of thing. Also, I could see where this could be bad, and you'd be best off just using the domain name, since if the commercial had a wide enough distribution you'd probably get SEOs trying to hijack your Keyword for competitors, and if you fell to anything less than the first or second result, you'd end up probably losing sales to those people. At the same time, it could be good for a company that was simply trying to promote a brand and who did not care where people went to buy their product, as long as people were buying it. Like I say, just curious if the concept would even be legal, I think the problem with the concept, IMHO, is how volitile search engines can be, and also you're probably a lot better off getting people directly to your site, do not pass go, do not collect $200.
If I understand your questions properly, I dont see why that would be illegal. You're not claiming to be part of Google. You're simply refering to those who see your ad that you can be found in Google through a service they offer - their search engines. I cant really see a legal problem there.
Google is of the size that I can not see how this would be a problem. I am not a legal expert, but I don't think it's an issue.