When you are advertising in Adwords, how do they come up with the QS right away? Let's say you have really really relevant content on weight loss on your web site, but it is not indexed by the google bot yet. BUT if you use the google adwords keywords tool, and put in your website URL, you will see all the relevant keywords that you will be using in Adwords. So in this scenario, does it not matter that the google bot has not crawled my site yet. Let me rephrase, should I make sure that google bot has definitely crawled my site, or as long as Adwords can find good relevant keywords in my website, then I would have good QS? Thanks.
Keyword history has a big impact as well. I created a new campaign with some keywords from another campaign that I had paused that was over 2yrs old. IN the new campaign they had a QS of 3. In the old established campaign the same ones were a 7-8.
It doesn't matter if Google has crawled your site or not. There are two separate bots, one for organic indexing, one for Adwords.
So you are saying that it absolutely doesn't matter if google bot has not indexed my site yet.. As long as adwords think that my site is relevant to my keywords, then i should have a good QS? Is that statement from experience or is that from Google?
That's right. A site does not have to be indexed to use Adwords. Part of QS is keyword relevancy. They send a bot to your page almost immediately. The rest is mostly your click rate.
So if you say adwords send a bot to the page to determine relevancy, does the bot search the entire site, or do they just search 1 Landing page.