Is it common at christmas for the earnings per click to rocket up? I would have imagined a slight increase due to the christmas rush, but I'm talking some of my sites have gone from $0.10 per click to $1.14 per click, or at least around the $1 mark. Not that I am complaining, I just hope it lasts into the new year and beyond Terry
Cost per click would definitely increase in some industries such as toys, gifts etc. Not sure if this is true for all. Also people do tend to wait for the holiday season for finalizing purchases so the competition would heat up.