For example, Rss submission software vs rss submission. Would it be better to just use rss submission software since it includes "rss submission". Is there any pros and cons?
Usually the longer the phrase, the more specific the person's needs. If you can give the visitor exactly what he/she wants, you are much more likely to make money from that person. In your case I would target both phrases. 'rss submission' probably gets more search volume, but those people are very likely to be interested in submission software too. In other cases it makes sense to focus more on the long tail keywords. Those people have probably already done some research and are close to making a purchase. It also depends if that shorter keyword might have alternate meanings. Sometimes a general product name covers many different specific products.
rss submission SOFTWARE (mind you, I'm highlighting the word "software") because it means a person searching through that keyword is on the lookout for purchasing the product so more target = more conversions..
Yeah... Longer the keywords than lesser the weightage for sub keywords.... For Example, If your main keyword is "rss submissions". And if you expand the no. of words in your keywords to be more specific. Like you target "rss submissions software"... Than you'll get less weightage for keyword "rss submissions" by search engine But you will definitely get the more weightage for keyword "rss submissions software"... I hope these info will help you in keyword research....
agree totally with what maunik said above .. You will get less traffic but better conversion . Good Luck .
Its rarely better to target the longer keyword unless its a specific product or peice of software your website is related to. However the point of targeting the longer keyword is to increase your chances of ranking in the search engines for something relevant and beneficial to your website. Generally speaking, long tailed keywords are less competitive than the shorter keyword which most dream about ranking for. This helps increase your chances and decrease the time needed to rank for the keyword. However the main drawback of this is that with less competition usually comes less traffic. If you think you can rank for the shorter more broad keyword and your site isn't targeting a specific product or peice of software go for the shorter keyword then carry on afterwards and target the longer one. You will probably see through time you will rank for both anyways.
I would focus on the longer tail keywords first as mentioneed above. There is generally lower competition for longer tail keywords so it makes sense to optimise these as they will tend to rank quicker as well. At the same time I WOULD optimise for the more generic terms although these will take a looong time to get into the top rankings. Good luck.
If you want to rank for both keywords, then use the long tail version. If you are only concerned with ranking for one or the other, then just use that one specifically.
The long tailed keywords is much batter for both of the keywords, so if the broad keyword has many competitors, you need to consider the long tailed keywords, if not, the broad one will gain much more traffic and customer.
The long tail keywords will automatically rank provided you are strong with the short more competitive keywords. This would show up with a density checker in the 3 word combination section.