Hello all, I am wondering which blog post tagging strategy is recommendable regarding the tag pages which are auto-generated by most blog systems such as WordPress or Ghost: Using long-tail vs. short-tail keywords? Long-Tail: mac vpn software -> example.com/tag/mac-vpn-software mac firewall software -> example.com/tag/mac-firewall-software Short-Tail: mac -> example.com/tag/mac vpn -> example.com/tag/vpn firewall -> example.com/tag/firewall software -> example.com/tag/software My assumption would be that long-tail keywords for blog post tagging would be better: Better chance to rank on SERPs for these keywords via auto-generated tag pages Much more relevant traffic from auto-generated tag pages However, most often I see that blog posts are tagged with short-tail keywords (blog / seo) vs. long-tail keywords (blog seo). Even when using short-tail keywords, would you even have a chance to rank for a relevant long-tail keyword such as "blog seo" rather than attracting very broad traffic via the terms "seo" and "blog". I am not talking about optimizing and ranking the blog post itself but using the auto-generated tag pages from a blog to attract relevant SEO traffic. What are your opinions or better experiences and facts about this? In general, can these auto-generated tag pages rank well in Google? Thanks, Philip
Hey Philip, I understand where you are coming from, personally think long tail tag words would work better, just wondering though you said you're not talking about optimizing the blog post yourself, do I take it you do this as well? You would have far more control over more specific targeted keywords and the like as well as headings, alt tags, inserting schemas, making sure the keyword density was good and so forth. Sorry wasn't sure from your post whether or not you did this also.
In our opinion, you need to work on both Long-Tail and Short-Tail keywords. Thanks to this, you will definitely get the right traffic.
The best approach would be to combine these two approaches and to work both on short phrases and on long-tail keywords, short ones you could use more for writing title tags and meta-tags, and for some titles and subheadings, and long-tail are better choice for writing blog articles.