Is it better to go with per click or per impression

Discussion in 'Pay Per Click Advertising' started by javadrinkernotwriter, Jan 21, 2006.

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  1. #1
    What's the thought out there on clicks vs. impressions for a new web site that doesn't get too much traffic?

    Thanks!
     
    javadrinkernotwriter, Jan 21, 2006 IP
  2. Caydel

    Caydel Peon

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    #2
    Hmmm... If you don't have much traffic, making money by traffic volume, (ie, per impression) probably won't be as effective ass having some well placed per-click ads.

    Caydel
     
    Caydel, Jan 21, 2006 IP
  3. truongn2

    truongn2 Peon

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    #3
    If you have a lot of traffic that don't last long, then go with cpm

    If you have less traffic, but your visitor hang around then go with ppc
     
    truongn2, Jan 21, 2006 IP
  4. icare

    icare Peon

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    #4
    any CPM programme where I can sighnup for adds?
     
    icare, Jan 22, 2006 IP
  5. fsmedia

    fsmedia Prominent Member

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    #5
    Yeah, ValueClick or Fastclick do CPM, as far as I can remember.
     
    fsmedia, Jan 22, 2006 IP
  6. vic_msn

    vic_msn Well-Known Member

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    #6
    it depends upon your traffic and the region from which comes
     
    vic_msn, Jan 22, 2006 IP
  7. Epson

    Epson Peon

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    #7
    Most big CPM programs like Casale and Fastclick only pay US visitors.
     
    Epson, Jan 26, 2006 IP
  8. Brad Callen

    Brad Callen Peon

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    #8
    I agree with Vic on this one. There are an aweful lot of things that go into answering this question.

    Before you pay for anything, no matter CPM or PPC, you need to know your metrics. You need to know how many visitors it takes to make 1 sale. You need to have a good sales process in place. You need to know how much each visitor is worth to you.

    As a general rule of thumb, CPM works best when advertising either membership based sites OR advertising a newsletter or something whereby you will continually follow-up with the visitor, long after the first visit to your site.

    Brad
     
    Brad Callen, Jan 27, 2006 IP