Is it best practice to do Yahoo Search Marketing?

Please share your views in what ways Yahoo Search Marketing is a best practice.???

 

Yes!! It will surely get most of the yahoo traffic..

 

The question make little sense... if you want to maximise your audience reach, then you have to use more advertising channels. I would normally start with Google, maximise the potential return then move on to other platforms, Yahoo being one of them.

 

yahoo would be a last in my book.

 

Well!! Thanks you for your reviews, but let me twist my Q a little bit..i.e. Yahoo Overture tool...How it Helps????

 

Yahoo is consistently at the top from an ROI perspective - just lacks volume. With the pending merge with Bing, I wouldn't expect much additional volume (assuming you were already active with Bing) but we'll probably see higher CPC and lower ROI from the merged marketplaces. Agree with Binho, start with google, expand from there. Yahoo is far from best practice, but still warrants inclusion. We like them - sad to see them junking their own infrastructure...

 

yes ,it is good search

 

So do you think the merge with Bing will actually harm the advertisers?? Why higher CPC and lower ROI?

 

it is nor so good one. you can find out what you want to get at onece at every web site.yahoo is just a web site which let you know more information about all over the world!you can also get the same thing at google!

 

Not much traffic.

 

I think yahoo and google should be very closed in terms of traffic and quality. Bing should be the 3rd. But, eventually, yahoo and bing will merge and this will be a good one in terms of search engine marketing.

 

yes,,,you can get more traffic from that....

 

Thank you for posting this interesting thread. I like the grid on the top sharing news.

 

I normally prefer google first then yahoo.. but never the less, i don't think yahoo is not that bad when it comes to driving traffic and advertising as well as searching

 

yes . more easy then other

 

I am using yahoo and I am getting good amount of clicks. Google still number 1 but they are getting very strict and very hard to work these days.

 

yahoo more easy then other ...

 

I agree Yahoo has performed much better than Google from an ROI perspective. And yes, my CPC with bing/yahoo is higher. I've always had a adcenter (microsoft) account and stopped using it because of poor ROI. Yahoo has always performed the better than adwords and adcenter. We'll all just have to roll with punches.

 

As with everything, your plan should be comprehensive, and I would include Yahoo in your plans.... just not as the centerpiece

 

I think the searches done in Yahoo! are not used for percentage points for Bing. It's as if they are getting the benefits of the better search software, but not giving credit......