> How do you know this Ad is performing best for all 3 match types? You don't. You do know if you run the proper reports. Unfortunately in my experience, many people don't run reports or don't run the ones they really need to improve their campaigns. Data analysis is not most people's strong point but is the only way to improve. Fortunately, I have a computer database background which really helps my clients. Your workaround of having only one match type in a group is good but you still are missing a large chunk of the picture.
OK, so if I mix one or two match types in a single adgroup, there's a certain report to dig up to see what does better for specific ads? I'm learning my way around the Google adword interface but can you point me in a general direction what report I pull up? Thanks Robin
It does in your reports yes, but logging into your account and going to an Ad Group it'll just show you stats for Ad A and Ad B. It doesn't show you how many of Ad A's impressions/clicks/conversions etc came from [widgets] "widgets" or widgets. This is found out by producing weekly reports. I'm not sure there's much more I can say on this. Even Google hint that you should split your match types up into different Campaigns. If you disagree, keep banging them all into the same Adgroup - it's a sure way to ease my competition so I'll by no means grumble over it Perhaps I need to create an Adwords blog/articles site to help with these sorts of things.
With different groups, you can get a lower CPC and better QS as you choose only a few keywords that you can put in your ad. And, I sometimes create a different landing page for each group.
Muchacho, you can ask for a report and get all the information you need down to the keyword and ad. You can even ask for the report to show you each day's data. I know for example which keyword and ad combo has better CTR and conversion. I can even tell for some clients trends on days of the week. I haven't heard much grumblings from them.
I use the Ad Performance report to get two data sets. One only basic ad data: the ad id, campaign, group and of course the ad itself. Only need a summary of this. The other is the daily stats for each keyword. Both are downloaded into my database software to run queries for anything that I'm interested in. These are not the only reports of course but the main ones.
For search, I prefer to split out the words into their own adgrps, but for the content network this doesn't work well. Google aggregates all the words of an adgrp to create a 'theme'. I thought having one word would make the adgrp theme laser focused, but it doesn't work out that way. It appears google interprets one word in a very vague manner and you actually get poor focus on the group. I had up to 2000 KWs and grps, and received either very little traffic or a blast of unrelated 'crap' traffic.